Brand Tone

Ethereal, Artistic, and Professional

Brand Values

• •Artistic Integrity
• •Client Comfort & Inclusivity
• •Accessibility to Art
• •Tranquility and Nature

Best Practices

• •Use Evocative, Natural Language: Consistently use words related to nature, art, tranquility, and spirituality (e.g., "botanical," "celestial," "serene," "adorn," "bespoke," "sanctuary").
• •Prioritize the Client Experience: Frame your copy around the feeling you want the client to have—calm, respected, understood, and beautiful—whether they are getting a permanent tattoo or applying a temporary one.
• •Maintain Professional Boundaries: Especially for the tattoo studio, keep the copy polite, clear, and direct regarding the booking process. Avoid overly casual slang to maintain the professional and exclusive tone.
• •Let the Art Speak: Use high-quality, clean, and well-lit photography. Keep captions concise and focused, allowing the intricate details of the tattoo designs (both real and temporary) to be the main focus.
• •Engage with Gratitude: In social media interactions and post-session thank yous, always maintain a tone of genuine appreciation. Simple, heartfelt thanks reinforces the brand's welcoming and respectful values.

Social Perception

The public perception of Luna Valley is bifurcated but positive on both fronts. The Tattoo Studio is perceived as exclusive, high-end, and highly skilled within its niche. The 'private studio' status and 'books closed' announcements on social media create an aura of high demand and desirability. It is seen as a destination for bespoke, artistic tattoos rather than a walk-in parlor. The Temporary Tattoo Shop is perceived as a reliable and high-quality provider of beautiful, trendy, and easy-to-use products. It has a strong 4.9-star rating from hundreds of reviews, indicating widespread customer satisfaction. It's seen as a great way to accessorize for events or to trial a tattoo idea.

Copy Examples

• •A fleeting thought, brought to life. This botanical piece, inspired by the quiet bloom of nightshade, is looking for a permanent home. One design, one person. Envisioned for a forearm or calf. To claim this moment, follow the booking link in our bio.
• •Adorn yourself for summer's adventures. Our nature-inspired temporary tattoos let you wear art, commitment-free. From intricate mandalas to full floral sleeves, find the design that speaks to your spirit. Enjoy 15% off all multipacks this week only. #LunaValley #TemporaryTattoo #FestivalFashion
• •Luna Valley: Where Art, Nature, and Self Converge. Nested in the Kent countryside, our private studio is a sanctuary for bespoke tattoo art. We believe in a collaborative and tranquil experience, ensuring every piece we create is as unique and personal as the individual who wears it. Welcome to your calm space.
• •Your peaceful escape awaits. #LunaValleyTattoos #PrivateStudio #KentTattoo
• •Our Unalome temporary tattoo multipack features a variety of designs representing the journey to inner peace. Perfect for mindful moments, yoga retreats, or simply as a beautiful daily reminder. Skin-safe, waterproof, and lasts 3-5 days.