Brand Tone

Playful and Energetic, Expressive and Bold, Community-Oriented and Inclusive, Aspirational and Magical

Brand Values

• •Self-Expression and Individuality
• •Confidence and Empowerment
• •Quality
• •Cruelty-Free and Vegan
• •Creativity and Fun
• •Community

Best Practices

• •Embrace Energetic & Playful Language: Use vibrant adjectives, exclamation points (judiciously), and fun, trendy slang relevant to the festival scene (e.g., "slay," "vibe," "lit"). Keep sentences relatively short and punchy.
• •Focus on Self-Expression and Empowerment: Craft messages that encourage individuality, creativity, and confidence. Use phrases like "show your unique style," "dare to be different," "own your look."
• •Maintain a Magical & Aspirational Feel: Incorporate words related to fantasy, cosmos, and sparkle. Describe the transformative power of the products.
• •Foster Community: Address the audience directly using inclusive terms ("festie bestie," "glitter fam," "Cosmic Crew"). Encourage user-generated content and interaction.
• •Stay True to Ethical Values: Weave in mentions of vegan, cruelty-free, and high-quality aspects naturally within product descriptions and brand storytelling to reinforce trust and shared values.

Social Perception

Positive Customer Experiences, Go-To Festival Brand, Trendy and Fashionable, Supportive of Self-Expression, Engaging and Relatable (especially on TikTok)

Copy Examples

• •Headline: Unleash Your Inner Stardust. Body: Ready to shine? Lunautics’ newest collection of face gems and cosmic glitter is here to transform your festival look from ordinary to out-of-this-world. Get gLIT, guilt-free! ✨ Call to Action: Shop the Magic
• •Headline: Dare to Dazzle. Body: Life’s too short for boring makeup. Express your unique vibe with Lunautics’ vibrant hair tinsel and holographic tattoos. Be bold, be you, be unforgettable. Call to Action: Find Your Sparkle
• •Headline: Join the Glitter Gang! Body: More than just glitter, it’s a statement. Our vegan and cruelty-free sparkles are made for dreamers and dancers. Tag us in your looks @lunautics to be featured! #LunauticsFam Call to Action: Get Your Glitter On
• •Headline: Festival Season is Calling… Body: And your look needs to answer! From sunrise sets to neon nights, Lunautics has the long-lasting, easy-to-apply gems and jewels that will keep you sparkling through every beat drop. Call to Action: Discover Festival Faves
• •Headline: Confidence Looks Gorgeous On You. Body: Elevate your everyday or go full fantasy. Lunautics is here to help you feel amazing in your skin. Embrace your sexy, own your shine. Call to Action: Explore New Arrivals