Brand Tone

Spiritual, personal, appreciative, gentle, empowering, intimate, authentic, referencing nature, cosmos, inner energy.

Brand Values

• •Authenticity and Craftsmanship
• •Meaning and Spirituality
• •Connection to Nature
• •Customer-Centricity

Best Practices

• •Lead with 'Why': Always connect the product back to its meaning and the brand's origin story, focusing on emotional or spiritual benefits before physical features.
• •Use Spiritual and Natural Lexicon: Consistently use words like "genuine," "soulful," "energy," "magic," "cosmos," "universe," "align," and "intention."
• •Emphasize the 'Handmade' and 'Personal' Touch: Remind customers that each piece is "handmade to order" by a dedicated team, using phrases like "especially for you" or referencing the founder, Sarah.
• •Incorporate Customer Stories: Leverage powerful testimonials by sharing direct quotes from reviews to build social proof and showcase the emotional impact of the jewelry.
• •Maintain a Gentle and Empowering Tone: The copy should always feel supportive and calming, avoiding aggressive sales tactics. Use invitational phrases like "discover your piece," "connect with," or "find what speaks to you."

Social Perception

Luna Tide is perceived as a high-quality, trustworthy artisan brand delivering beautiful, durable, and meaningful products with a dainty and minimalist aesthetic. Customers often become repeat buyers. The primary critique is shipping time for international orders, but the quality is considered worth the wait. The brand's focus on delicate styles means it may not appeal to those seeking bold, statement jewelry.

Copy Examples

• •Instagram Post: "Embrace the quiet magic of the cosmos. Our Rainbow Moonstone necklace is handcrafted to be more than just jewelry—it's a touchstone to your intuition and feminine energy. Let its gentle glow guide you. ✨ #LunaTide #MoonstoneMagic #MadeWithMeaning"
• •Facebook Ad: Headline: Your Daily Anchor of Calm. Body: "In a busy world, find your center. Our genuine gemstone bracelets are handmade with intention, just for you. Choose the crystals that speak to your journey—from the protective energy of Black Tourmaline to the loving calm of Rose Quartz. Create your personal symbol of peace today. [Shop Now]"
• •Email Subject Line: "New from Luna Tide: Wearable Whispers of the Universe 🌟" Preview Text: "Discover handcrafted pieces made to align your spirit."
• •Product Description (for a Raw Black Tourmaline Bracelet): "Anchor your energy. Our Raw Black Tourmaline Crystal Nugget Bracelet is your personal shield against negativity. Each raw, unique stone is carefully wire-wrapped in durable 14k gold-fill or sterling silver, creating an understated piece of powerful protection. Handmade with love and intention, it’s the perfect minimalist accessory to wear daily, reminding you to stay grounded and secure. It has not tarnished or faded for our customers, even through workouts and water."
• •TikTok Video Concept (On-screen Text): "From a moment of loss... to a universe of healing. Each piece is a touch of magic, handmade just for you. ✨"