Brand Tone

aspirational, feminine, and personal. It also strives for a luxurious and slightly whimsical feel, often invoking celestial and natural inspirations

Brand Values

• •Individuality and Self-Expression
• •Empowerment
• •Lasting Quality & Craftsmanship
• •Emotional Connection
• •Natural Beauty
• •Ethical Sourcing

Best Practices

• •Embrace Storytelling: Weave in the founder's inspiration (the moon, connection) and the idea of jewelry as "love tokens" or extensions of oneself. Make the copy about the feeling and the story behind the piece, not just its physical attributes.
• •Use Evocative & Sensorial Language: Words like "shimmer," "whisper," "celestial," "dream," "magic," "empowered," "radiant" can reinforce the aspirational and feminine tone.
• •Highlight Craftsmanship & Uniqueness: Consistently mention "handmade in LA," "fine jewelry," "natural gemstones," and the idea of pieces being "made to order" to underscore quality and exclusivity.
• •Speak Directly to an Empowered Feminine Audience: Use inclusive language that celebrates individuality, confidence, and personal style. Focus on how the jewelry makes the wearer *feel*.
• •Maintain Visual & Textual Harmony: Ensure that the copy on all platforms (website, social media, emails) aligns with the high-quality, delicate, and often whimsical imagery that Luna Skye uses. The tone should feel like a natural extension of the visual brand.

Social Perception

provider of beautiful, unique, and high-quality fine jewelry, often with a celestial or bohemian-chic aesthetic. It's seen as a luxury brand, appealing to those who appreciate handcrafted items and are willing to invest in them. The celebrity endorsements contribute to this perception of exclusivity and desirability.

Copy Examples

• •Whispers of the cosmos, woven in gold. Our new Celestial Dreams collection is here to remind you of your own infinite sparkle. Adorn yourself with the magic of the moon and stars, and carry a piece of the universe wherever you go. Because you, too, are a wonder.
• •Elevate your everyday. This isn't just jewelry; it's a second skin, a delicate shimmer of gold and diamonds that moves with you. Handcrafted in LA, designed to be lived in and loved forever. Find the piece that tells your story.
• •A love like yours is written in the stars. Let us help you craft the symbol of your unique journey together. From handpicked gemstones to intricate designs, create a Luna Skye ring that’s as timeless and extraordinary as your connection.
• •More than adornment, it's an expression. ✨ Layer by layer, build a story that is uniquely yours. Each Luna Skye piece is a whisper of empowerment, a reminder of your inner light. How do you tell your story? #LunaSkyeJewelry #Celestial VStack #HandmadeLuxury
• •Freshly Cast Dreams ✨ Discover Your New Luna Skye Heirlooms