Brand Tone

Informal and Relatable, Enthusiastic and Passionate, Community-Oriented, Humorous and Playful, Handmade/Homemade Charm

Brand Values

• •Creativity and Self-Expression
• •Family and Small Business
• •Community Connection
• •Authenticity
• •Fun and Nerdiness

Best Practices

• •Embrace the "Nerdy" Passion: Don't shy away from niche references, inside jokes (relevant to the community), and enthusiastic language about the themes the products represent. Authenticity in this area is key.
• •Keep it Personal and Familial: Continue to share the family-run aspect. Use "we," "us," and occasionally refer to the family members (like "Mam," "Jesse," etc., where appropriate) to maintain the personal touch.
• •Engage with the Community Vernacular: Incorporate slang or phrases popular within Plumbella's community (e.g., "hey hens," "kertwonkle") naturally in social media and informal communications. This reinforces the connection.
• •Maintain a Friendly and Approachable Voice: Even in more formal communications (like order confirmations or FAQs), ensure the language is clear, helpful, and maintains a generally warm and friendly undertone. Avoid overly corporate or stiff language.
• •Showcase the "Handmade" Aspect: Remind customers that items are often made-to-order or packaged at home. This adds value and manages expectations, fitting the personal, small-business feel. Use phrases like "crafted with care," "packed by our family," etc.

Social Perception

Niche and Fan-Oriented, Personal and Approachable, Supportive of Creators, Quality Handmade Goods

Copy Examples

• •Hey hens! 👋 Fresh off the crafting table – our new [Product Name] is here to add a little magic to your day! ✨ Made with love (and a sprinkle of nerdy obsession) by our family. Grab yours before the goblins do! Link in bio! #lunarisle #plumbella #nerdyandproud #handmade
• •Your den for all things delightfully nerdy! ✨ Family-run, fan-inspired. What will you discover in the Isle today?
• •Welcome to Lunar Isle! We're Jesse, Julie, and Joanna – a family obsessed with creating nerdy, magical goodies that make us (and hopefully you!) smile. It all started as an excuse to bring our favorite fan-inspired ideas to life, and now we get to share them with this amazing community. Everything is designed and packaged by us, right here at home! ❤️
• •Psst... New Arrivals & a Little Bit of Lunar Magic Inside!
• •Declare your allegiance, you legend! This comfy [T-shirt Material] tee, embroidered with the [Iconic Design/Quote], is perfect for your next gaming marathon or just repping your faves. Designed by us, inspired by the stories we can't get enough of. Made to order with extra care by the lunarisle fam! #fandomfashion #nerdalert #lunarisle