Brand Tone

Feminine, Elegant, Approachable, Friendly, Confident, Empowering, Conscious, Thoughtful, Modern, On-Trend

Brand Values

• •Quality & Durability
• •Ethical Sourcing & Sustainability
• •Inclusivity
• •Timeless Style & Versatility
• •Female Empowerment
• •Customer-Centric Approach

Best Practices

• •Embrace Feminine & Empowering Language: Use words that evoke elegance, confidence, beauty, and strength. Focus on how the clothing makes the wearer *feel*.
• •Highlight Ethical & Conscious Choices: Consistently mention ethically sourced materials, quality craftsmanship, and sustainable practices (like the Landcare partnership). This reinforces brand values and appeals to conscious consumers.
• •Maintain an Approachable & Warm Voice: Especially in direct communications (social media replies, email), adopt a friendly, personal tone, reflecting the director's own approachable message.
• •Showcase Versatility & Timelessness: Emphasize how pieces can be styled for different occasions and will remain staples beyond fleeting trends. Use phrases like "transcend seasons," "lasting staples," and "interchangeable."
• •Visual Consistency is Key: Ensure that the visual elements (photography, videography, graphics) on all platforms align with the described tone – elegant, natural, and confident. This reinforces the verbal messaging.

Social Perception

Positive for Quality and Ethics, Seen as Stylish and Flattering, Appreciation for Australian-Owned, Engaged Community Online, Bridging a Market Gap

Copy Examples

• •Instagram Post (New Dress): "Elegance that feels effortless. ✨ Our new [Dress Name] is crafted from breathable, ethically sourced linen, designed to make you feel beautiful and confident, season after season. Discover timeless style, consciously made. #LunarFox #TimelessStyle #EthicalFashion #NewCollection"
• •Facebook Ad (Seasonal Collection): "Embrace the season with Lunar Fox. 🦊 Our latest collection features versatile pieces in stunning, high-quality fabrics, perfect for every occasion. Designed in Australia to empower your unique style. Shop sizes 8-18 now and wear your confidence. #LunarFoxTheLabel #AustralianFashion #ConsciousChic #VersatileStyle"
• •Website Banner (Brand Message): "Lunar Fox: Where timeless design meets conscious craftsmanship. Beautiful, versatile pieces made to be loved, season after season. Feel empowered, naturally."
• •Email Newsletter Subject: "Feel Beautiful, Inside & Out ✨ Discover New Lunar Fox Arrivals" * Body Snippet: "Hello [Customer Name], at Lunar Fox, we believe that true style is timeless and kind. Our latest arrivals are thoughtfully designed with ethically sourced fabrics to make you look and feel incredible. Find your new favourite piece today and join us in supporting Australian landscapes with every purchase. [Link to New Arrivals]"
• •TikTok Video Caption (Outfit of the Day): "Your new go-to for effortless chic! 🌿 Obsessed with how this ethically sourced linen set feels. Timeless, versatile, and made to make you shine. ✨ #LunarFoxStyle #OOTD #SustainableFashion #FeelGoodFashion #AussieLabel"