Brand Tone

Evocative & Storytelling, Artistic & Craft-Oriented, Mystical & Spiritual, Elegant & Timeless, Authentic

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Artistry
• •Storytelling & Symbolism
• •Authenticity
• •Connection (Past, Present, Future)
• •Sustainability/Ethical Production (Implied)

Best Practices

• •Immerse in the Brand's Mythology: Consistently draw from the core inspirations: Mesopotamian, Anatolian history, specific symbols (like the eye, animals, celestial bodies), and the concept of the 'talisman.' Maintain a lexicon of keywords related to these themes.
• •Prioritize Storytelling over Features: While material and craft are important, lead with the narrative, the history, or the symbolism of the piece. Explain *what it represents* before detailing *what it's made of*.
• •Emphasize the 'Handmade' and 'Artisanal' Aspects: Use descriptive language that highlights the human touch, the skill of the craftspeople, and the uniqueness of each item resulting from traditional techniques.
• •Maintain an Evocative and Slightly Mystical Voice: Use rich, sensory language that transports the reader. Words like 'ancient,' 'whispers,' 'sacred,' 'timeless,' 'energy,' and 'spirit' can be woven in naturally.
• •Ensure Visual and Textual Harmony: The copywriting should always complement the visual aesthetic of the jewelry and brand imagery, which is typically rich in cultural texture and artistic presentation. The tone in text should match the feeling evoked by the visuals.

Social Perception

Unique & Artistic, Meaningful & Symbolic, High Quality & Handcrafted, Culturally Rich, Trusted (by association)

Copy Examples

• •Whispers of Antiquity. Adorn yourself with the soul of Mesopotamia. Each Luna Merdin piece is handcrafted by master artisans, carrying tales of ancient gods and timeless traditions. Discover your talisman.
• •More Than Jewelry, It's a Legacy. Luna Merdin revives 5000 years of filigree artistry, blending ancient symbols with contemporary elegance. Wear a story, carry the energy of forgotten lands.
• •The Eye of Horus, the wisdom of Göbeklitepe, the strength of Anatolian queens. Our new collection is forged from recycled silver and ancient dreams. Find the piece that speaks to your spirit.
• •From the cradle of civilization to your modern life. Luna Merdin jewelry is a bridge across time, meticulously handcrafted to echo the powerful feminine and masculine energies of Mesopotamia.
• •Let the light of the moon and the warmth of the sun, captured in sterling silver, be your guide. Each Luna Merdin creation is a unique echo of ancient wisdom, designed to resonate with your soul's journey.