Brand Tone

Empowering, Friendly, and Effortless.

Brand Values

• •Empowerment
• •Curation & Quality
• •Inclusivity
• •Accessibility

Best Practices

• •Lead with "You": Center the customer in the narrative. Use phrases like "Your new favourite," "Find your style," and "Made for you" to maintain a personal and empowering tone.
• •Highlight the Curation Story: Remind customers of the value you provide. Use copy like, "Handpicked by our team," "From Australia's best emerging designers," or "Our weekly curated collection" to reinforce the brand's role as a trusted stylist.
• •Incorporate Customer Testimonials: Leverage your excellent reviews. Share quotes from happy customers in your marketing ("'I received so many compliments!' - Jane D.") to build social proof and echo the authentic voice of your community.
• •Keep it Warm and Encouraging: Avoid overly technical fashion jargon. Use friendly, positive, and inclusive language. The tone should always feel like an encouraging friend giving great style advice, not a distant fashion authority.
• •Focus on the Feeling, Not Just the Fabric: While mentioning quality is important, sell the emotional benefit. Instead of just "100% Cotton Dress," try "The breathable cotton dress that will keep you feeling cool, confident, and ready for any adventure the day brings."ドウ

Social Perception

Customers view the brand as a trustworthy and reliable source for high-quality, stylish fashion. Reviews frequently praise the comfort and fit of the garments, with many customers sharing that they receive numerous compliments when wearing lunamay pieces. The high rating on review platforms indicates a strong level of customer satisfaction and loyalty. The brand is perceived as delivering on its promise of providing beautiful and easy-to-wear clothing.

Copy Examples

• •That Tuesday feeling just got better. ✨ Our new collection has just landed, curated to make you feel as amazing as you are. We've done the searching so you can do the stunning. Tap the link in bio to discover your new favourite outfit!
• •Ready for the compliments? The new Violette Maxi Dress isn't just a dress; it's a feeling. Effortlessly chic, endlessly versatile, and designed to make you feel empowered from your morning coffee to your evening out. Your wardrobe's secret weapon is waiting.
• •Style shouldn't be stressful. We carefully select beautiful, versatile pieces from the best emerging Australian brands, so you can build a wardrobe that works for *you*. Effortless style is just a click away.
• •Your go-to for cozy-chic. This cardigan isn't just soft —it's your new best friend for tricky weather, office air-con, or simply adding a touch of effortless style to your look. Featuring unique button details and a fit that ’s both comfy and flattering, it ’s a piece you’ll reach for again and again.
• •Tired of clothes that don't feel like 'you'? At lunamay, we believe every woman deserves to love her look. We curate confidence-boosting styles from amazing Australian brands, making it easy to find pieces you'll adore. Discover your style, effortlessly.