Brand Tone

Mystical & Enchanting, Spiritual & Healing, Artisanal & Passionate, Approachable & Caring, Authentic & Nature-Inspired

Brand Values

• •Individuality & Uniqueness: Offering handmade items that are often one-of-a-kind or produced in small series.
• •Connection to Nature & Spirituality: Promoting the use of natural stones for their beauty and perceived energetic benefits.
• •Artisan Craftsmanship: Valuing the skill and care that goes into creating handmade jewelry.
• •Customer Delight: Striving for complete customer satisfaction through quality products, thoughtful presentation, and responsive service.
• •Passion & Authenticity: Operating from a genuine love for creation, esotericism, and gemstones, and sharing that passion with customers.

Best Practices

• •Embrace Mystical & Evocative Language: Use words that conjure a sense of wonder, magic, and connection to the spiritual or natural world (e.g., "enchanting," "whispers," "luminous," "sacred," "ancient wisdom").
• •Speak from the Heart (Léa's Voice): Maintain a personal, passionate, and caring tone, reflecting Léa’s dedication as the artisan. Share the inspiration behind collections or the properties of stones in an authentic way.
• •Focus on Connection & Well-being: Frame products not just as accessories, but as tools or companions for spiritual growth, self-discovery, and well-being. Highlight how they can support the wearer's journey.
• •Maintain Visual & Textual Harmony: Ensure the copywriting on all platforms aligns with the mystical, natural, and bohemian visual aesthetic of the brand. The words should feel like a natural extension of the images.
• •Create and Use a Brand Voice Guide: Develop a simple document outlining key tone characteristics, preferred vocabulary, "words to avoid," and examples of on-brand copy. This will help ensure consistency, especially if others contribute to content creation in the future.

Social Perception

High-Quality Products, Trusted Seller, Personal & Caring, Magical & Unique

Copy Examples

• •Product Description (for a Moonstone Necklace): Adorn yourself with the gentle mystery of the moon. Our 'Lunar Whisper' necklace, handcrafted with luminous moonstone, is more than just jewelry—it's a connection to the tides within and the magic above. Let its serene energy guide your intuition. Ethically sourced, uniquely yours.
• •Instagram Caption (accompanying a photo of various crystal rings): Each stone holds a story, a vibration, a little piece of Earth's magic ✨. Which of these handcrafted treasures calls to your spirit today? Let your intuition choose the energy you need. #LunaManaShop #CrystalHealing #HandmadeJewelry #EsotericVibes #SpiritualJourney
• •Facebook Post (announcing a new collection): New enchantments have arrived at LunaManaShop! ✨ Discover our latest collection of handcrafted jewelry, each piece lovingly made in our Normandy atelier by Léa. Infused with passion and the timeless wisdom of natural stones, these creations are designed to resonate with your soul. Explore the magic (Link in bio). #SpiritualAdornment #HandmadeMagic #NaturalGemstones #LunaMana
• •Email Subject Line (for a newsletter): 🌙 Unlock Your Inner Magic | A Message from LunaManaShop Email Body Snippet: Dear [Customer Name], At LunaMana, we believe that true magic lies in connecting with your deepest self and the subtle energies that surround us. This week, we invite you to explore [New Product/Blog Post] and find new ways to nurture your spirit...
• •Website Banner Text: LunaManaShop: Handcrafted Esoteric Jewelry. Wear Your Magic. Ethically Sourced. Made with Passion.