Brand Tone

Aspirational, Friendly, Bohemian, Confident & Passionate

Brand Values

• •Customer Satisfaction
• •Fashion & Trend Consciousness
• •Individuality & Originality
• •Quality
• •Personalized Service
• •Effortless Style & Comfort

Best Practices

• •Embrace a Warm and Inclusive Voice: Use friendly language, welcoming phrases, and address the customer directly (e.g., "you," "your"). Avoid overly formal or technical jargon. Think of it as talking to a stylish, trusted friend.
• •Highlight Individuality and Self-Expression: Frame products not just as clothes, but as tools for expressing personality and feeling unique. Use words like "soul," "spirit," "unique," "story," "express."
• •Weave in Bohemian & Artistic Language: Incorporate terms like "boho," "artisanal," "free-spirited," "wanderlust," "crafted," "flowing," "vibrant prints" where appropriate to reinforce the brand's stylistic identity.
• •Maintain an Aspirational yet Attainable Feel: Showcase the beauty and elegance of the clothing, making customers aspire to the look, but ensure the tone remains grounded and relatable. Focus on how the clothes make one *feel* (e.g., confident, beautiful, comfortable).
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and even customer service interactions is harmonious. Create a simple brand voice guide for anyone writing on behalf of Luna Llena.

Social Perception

Positive customer experiences, Associated with Boho/Chic Style, Seen as a provider of unique and quality fashion, good value, trustworthy.

Copy Examples

• •Instagram Post (New Arrival - Boho Dress): "Float into your next adventure with our new 'Wandering Spirit' maxi dress! ✨ Crafted with love and artisanal details, it’s more than a dress – it’s a feeling. Ready to embrace your inner boho goddess? 😉 #LunaLlenaModa #BohoChic #NewArrival #EffortlessStyle #SummerVibes"
• •Facebook Ad (General Brand Awareness): "At Luna Llena, we believe fashion is about expressing your unique soul. 💃 Discover vibrant prints, flowing fabrics, and pieces that tell your story. We're passionate about helping you find that perfect outfit that makes you feel spectacular. Come say hi in-store or explore our treasures online! 👉 lunallena.es #FashionWithSoul #LunaLlenaStyle #BeUnique #SpanishFashion"
• •Website Banner (Homepage): "Luna Llena: Where Timeless Boho Meets Modern Chic. Explore curated collections designed to make you shine, effortlessly. ✨ Free shipping over €X!" (Adjust €X based on their current offer)
• •Email Newsletter Subject Line (Sale Promotion): "Hey Beautiful! ✨ Your bohemian dream outfit is now on sale! (Inside Luna Llena)"
• •Product Description (Embroidered Jacket): "Unleash your artistic spirit with our 'Marrakech Sunset' embroidered jacket. Rich in color and intricate artisanal details, this piece is a conversation starter, perfect for those laid-back days and standout moments. Feel confident, feel unique, feel Luna Llena. Pair it with your favorite jeans or throw it over a simple dress for an instant touch of bohemian elegance."