Brand Tone

professional, supportive, and aspirational

Brand Values

• •Quality & Consistency
• •Affordability
• •Community
• •Ethical Practices
• •Customer Satisfaction

Best Practices

• •Always Speak from Experience: Frame your messaging from the perspective of a fellow lash artist. Use "we" to create a sense of shared understanding and community.
• •Emphasize Quality and Problem-Solving: Every piece of copy should reinforce the brand's commitment to high-quality products that solve common frustrations for lash technicians (e.g., poor retention, inconsistent curls).
• •Showcase, Don't Just Tell: Let the results speak for themselves. Prioritize user-generated content and high-quality visuals of lash sets created with your products.
• •Maintain a Supportive and Empowering Tone: Celebrate the successes of your customers. Position your brand as a tool to help them grow their skills and business.
• •Be Consistent with Your Core Values: Ensure that every piece of communication, from a product description to a social media reply, reflects your commitment to quality, affordability, community, and ethical practices.

Social Perception

Highly regarded within the lash artist community, viewed as trustworthy, reliable, and a genuine partner for professional supplies, with overwhelmingly positive reviews and a strong reputation for quality and excellent customer service.

Copy Examples

• •Tired of inconsistent fans and bulky bases? We were too. Introducing our new XXL Extreme Pro Point Lashes, designed by lash artists, for lash artists. Experience the difference that quality makes and create the flawless, feathery sets your clients dream of.
• •This stunning volume set by @[LashArtistHandle] has us speechless! 😍 We love seeing the incredible artistry of our LUNA Lash community. Created with our 5D Pro-Made Fans for that perfect, dark lash line.
• •Your clients deserve the best. And so do you. For a limited time, stock up on our best-selling adhesives and primers and get 15% off your next order. Because when you have the right tools, your artistry can truly shine.
• •That feeling when the fans just fan themselves. ✨ Our Extreme Pro Point Lashes are a game-changer for a reason! #lashsupplies #lashtech #lashartist #lashextensions
• •By Lash Artists, For Lash Artists. Premium, Vegan, and Cruelty-Free Eyelash Extension Supplies You Can Trust. Elevate Your Artistry Today.