Brand Tone

Inviting and Warm, Community-Focused and Friendly, Curated and Unique, Nature-Inspired and Magical, Knowledgeable and Passionate

Brand Values

• •Community: "Enjoying the neighborhood that we call home" and engaging with the community. Supporting local makers.
• •Quality and Curation: "Hand pick for quality" plants and "curated wares". Offering "beautiful things".
• •Customer Experience: Wanting to provide a "truly unique experience" and for customers to "leave happier".
• •Passion and Entrepreneurial Spirit: Started by friends with a "passion for finding beautiful things, and an entrepreneurial spirit".
• •Connection to Nature: Specializing in houseplants and "naturally-inspired gifts".
• •Friendship and Support: The business was founded by six best friends who "build each other up".

Best Practices

• •Embrace Warmth and Friendliness: Always write as if you're speaking to a friend. Use welcoming language like "we're so happy to see you," "come visit us," or "we hope you love this."
• •Highlight the "Unique" and "Curated": Consistently use words that emphasize the special selection, such as "hand-picked," "carefully chosen," "artisanal," "one-of-a-kind," or "discover."
• •Weave in Nature and a Touch of Magic: Use descriptive, slightly whimsical language when talking about plants and nature-inspired items. Words like "enchanting," "vibrant," "lush," "sanctuary," or "magical" can enhance this.
• •Speak from the Heart (Founders' Voice): Occasionally share insights or stories from the perspective of the founders, reinforcing the "six best friends" and "passion for beautiful things" narrative. This builds authenticity and connection.
• •Foster Community Connection: Encourage interaction in social media copy (ask questions, invite comments). Reference the Dayton community and the Oregon District to reinforce local pride and belonging.

Social Perception

Luna Gifts & Botanicals is widely perceived as a beloved local gem in Dayton. Customers see it as a charming, enchanting, and unique shop with a beautiful, calming atmosphere. It's known for high-quality, unique products, especially plants and gifts. The staff are seen as friendly, helpful, and knowledgeable. It's considered more than just a store, offering an experience and a sense of discovery.

Copy Examples

• •Fresh wonders have unfurled at Luna! 🌱✨ Discover our latest hand-picked botanicals, ready to bring a touch of Dayton nature and a lot of joy into your home. Come say hello and find your new green friend!
• •Searching for something truly special? Our shelves are filled with curated treasures, from locally crafted jewelry to enchanting home accents. Give a gift that tells a story. Find your magic at Luna. #LunaDayton #UniqueGifts
• •More than just a shop, Luna is your downtown sanctuary. A place to wander, discover beautiful things, and leave a little happier. We're here for a plant, a gift, or just a friendly chat. ✨ #OregonDistrict #DaytonOhio
• •Invite tranquility into your space. Our collection of naturals and incense is carefully chosen to soothe the soul and delight the senses. What scents bring you peace? Let us know! #LunaGifts #MindfulLiving #ShopLocalDayton
• •Welcome to Luna's online experience! ✨ We hope you find something magical. Hand-picked plants & curated gifts, delivered from our Dayton haven to yours.