Brand Tone

Approachable, Value-Oriented, Promotional, and Helpful

Brand Values

• •Affordability
• •Accessibility
• •Variety/Selection
• •Convenience
• •Customer Focus

Best Practices

• •Prioritize "Value" and "Solution": Always frame product descriptions and promotional copy around how Luna Furniture helps customers achieve their desired home aesthetic affordably and easily. Focus on the benefits (e.g., "Create a cozy living space," "Host dinners in style") rather than just features.
• •Keep it Clear and Direct: Avoid overly complex jargon or flowery language. The copy should be easy to understand, reflecting the straightforward nature of the brand's value proposition. Use clear calls to action (e.g., "Shop Now," "Learn More," "Visit Us Today").
• •Emphasize Accessibility: Consistently mention flexible financing, "no credit needed" options, and sales in a non-predatory, helpful way. This reinforces a key brand differentiator and addresses a primary customer need.
• •Be Visually Congruent: Ensure the tone of the copy matches the visuals used. If showing modern, trendy furniture, the copy should feel current and engaging. For family-oriented sets, it can be warmer and more inviting.
• •Develop a "Helpful" Voice for Customer Interactions: For FAQs, customer service responses (even templated ones), and informational content, adopt a patient, understanding, and solution-oriented tone. This can help build trust, especially when addressing potential customer concerns proactively.

Social Perception

Luna Furniture is generally seen as a go-to option for stylish furniture on a budget. Customers appreciate the modern designs available at lower price points and the accessible financing that makes purchases easier. The physical stores are seen as a plus for those who want to see items before buying.

Copy Examples

• •✨ Transform your living room without breaking the bank! ✨ Our new collection of sofas starts at just $399. Comfortable, stylish, and with financing options for everyone. Swipe to see more or visit LunaFurn.com! #LunaFurniture #AffordableStyle #HomeDecor
• •Your Dream Home is Closer Than You Think. Get the Look You Love with Luna Furniture's Lowest Price Guarantee and Easy Financing. Shop Now & Enjoy Fast Delivery!
• •🎉 Don't Miss Out! Up to 50% Off Bedroom Sets + Special Financing Inside!
• •From drab to FAB on a budget! 🤩 Obsessed with this living room glow-up using all Luna Furniture pieces. Link in bio to shop these looks! #LunaFurn #RoomMakeover #BudgetDecor #NoCreditNeeded
• •Real Style. Real Savings. Real Fast. Luna Furniture: Furnishing Houston homes with quality pieces you can afford. Visit us at [Address] and ask about our 'Pay Later' options!