Brand Tone

Friendly & Approachable, Stylish & Trendy, Enthusiastic & Playful, Helpful & Customer-Oriented, Aspirational yet Accessible

Brand Values

• •Style & Aesthetics
• •Personalization & Self-Expression
• •Quality
• •Functionality
• •Customer Satisfaction
• •Joy & Creativity
• •London-Inspired & Celestial Charm

Best Practices

• •Develop a Clear Voice Guide: Document the brand's personality traits (e.g., playful, stylish, caring), preferred vocabulary (and words to avoid), emoji usage, and overall communication style. Share this with anyone creating content.
• •Always Prioritize "Style" and "Personalization": Ensure these core value propositions are woven into messaging, whether it's about protection or a new design.
• •Engage with Enthusiasm: Use positive language, emojis where appropriate (especially on social media), and a generally upbeat tone that reflects the joy of personal expression.
• •Keep it Visually Connected: Ensure copy complements the brand's strong visual identity. Use descriptive words that evoke the aesthetics of the products (e.g., "dreamy," "chic," "vibrant," "sparkling").
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how the audience communicates and subtly mirror their positive language patterns in replies and community engagement to build rapport. Regularly review customer comments and messages for insights into how they perceive and describe the brand.

Social Perception

Positive Customer Experiences (Potentially), Engaged Community on Instagram, Visually Appealing, Trustworthy (within its niche)

Copy Examples

• •Instagram Post (New Collection): "Meet your tech's new bestie! ✨ Our 'Celestial Dreams' collection just landed, bringing all the cosmic vibes to your phone, AirPods, and more. Which design has you seeing stars? 🌙👇 #LunaFloLondon #StyleYourTech #CelestialCollection"
• •Product Description (Personalized Case): "Your phone, your rules, your name! 📱💕 Make your tech unmistakably YOU with our super chic personalised name cases. Crafted with love in London, because your style deserves to shine. Tap to create yours! #PersonalisedTech #LunaFloStyle"
• •Email Subject Line (Promotion): "Psst... Your tech called, it wants a glow-up! 😉 Style inside!"
• •Website Banner (General): "Dress your tech in Luna Flo London! ✨ Unique designs, London-made, just for you. Because life’s too short for boring phone cases!"
• •Instagram Story (UGC Reshare): "Obsessed with how @[UserHandle] styled their Luna Flo birth flower case! 🌸 So dreamy! Tag us in your #LunaFloLove for a chance to be featured! XO"