Brand Tone

Empowering & Expressive, Artistic & Mystical, Bold & Daring, Community-Oriented, Confident & Passionate

Brand Values

• •Self-Expression
• •Artistry & Originality
• •Empowerment
• •Quality (stated)
• •Breaking Boundaries

Best Practices

• •Emphasize "Artist-Driven" and "Exclusive Designs": Consistently highlight the collaboration with artists and the uniqueness of the artwork. This is a primary differentiator.
• •Use Empowering and Evocative Language: Words like "unleash," "dare," "define," "transform," "mystic," "legend," "power," and "spirit" align with the brand's core messaging of self-expression and breaking boundaries.
• •Speak Directly to Individuality: Address the customer's desire to stand out and express their unique identity. Frame products as tools for self-discovery and statement-making.
• •Incorporate Thematic Keywords: Weave in terms related to their popular aesthetics like "mythology," "celestial," "Viking," "occult," "dark art," and "spiritual" naturally within the copy to attract the target audience.
• •Maintain a Confident and Slightly Rebellious Tone: The voice should be assured and reflect a spirit that isn't afraid to challenge norms, mirroring the "break boundaries" ethos. Avoid overly formal or subdued language.

Social Perception

Positive Perception (Design & Aesthetics), Mixed Perception (Quality & Service), Appreciation for Artist Collaboration, Concerns about Business Practices, Strong Niche Appeal

Copy Examples

• •Headline: Unleash Your Inner Legend. Body: Our artist-driven designs aren't just apparel; they're armor for the soul. Crafted for those who walk their own path. #Lunafide #WearYourStory
• •Headline: Dare to Be Different. Define Your Reality. Body: Lunafide empowers you to break the mold. Express the depths of your spirit with art that speaks volumes. Find your power piece. #ExpressiveApparel #BreakBoundaries
• •Headline: More Than Clothing. It's a Statement. Body: Each Lunafide piece is born from passion and artistry, designed to resonate with your unique energy. What will your style say today? #ArtistDriven #DarkArtFashion
• •Headline: Cloaked in Mystery. Crafted with Passion. Body: Experience the embrace of our iconic cloaks. Handcrafted designs that fuse ancient mystique with modern rebellion. Feel the power. #LunafideCloaks #MythicStyle
• •Headline: Your Vibe Attracts Your Tribe. Wear it Proudly. Body: Connect with a community that celebrates individuality. Lunafide is for the fearless, the dreamers, the renegades. Join us. #LunafideCommunity #AlternativeFashion