Brand Tone

Friendly and Approachable, Youthful and Trendy, Positive and Uplifting, Playful and Cute ("Kawaii"), Helpful and Informative

Brand Values

• •Accessibility: Offering trendy accessories at affordable prices, making fashion accessible to a wide audience.
• •Happiness and Everyday Shine: The brand aims to make customers feel happy and add a touch of brightness to their daily lives through their products. This is a core part of their stated philosophy.
• •Trend-consciousness: Providing accessories that allow customers to easily incorporate current fashion trends.
• •Variety and Versatility: Offering a wide range of items, from trendy pieces to simple, basic designs suitable for various occasions.
• •Customer-centricity: Being close to the daily lives of customers and considering their needs, such as providing allergy-friendly options.

Best Practices

• •Embrace Positivity and Joy: Use optimistic language, exclamation points (judiciously), and friendly expressions. Focus on how the accessories make the customer feel (e.g., happy, confident, stylish).
• •Stay Current and Conversational: Incorporate trendy terms or references where appropriate, especially on social media. Keep the language fresh, light, and easy to understand, like talking to a friend.
• •Highlight Value and Accessibility: Subtly remind customers of the affordability and the ease with which they can update their style. Words like "easy," "affordable," "your new favorite" can be effective.
• •Use Visual Language: Describe products in a way that helps customers imagine wearing them. Words like "sparkle," "delicate," "chic," "cute," "vibrant" can enhance appeal. Use emojis appropriately on platforms like Instagram to add personality. ✨🌸🎀
• •Be Inclusive and Considerate: When mentioning features like hypoallergenic materials, do so in a way that is reassuring and highlights the benefit to the customer. This shows care and understanding.

Social Perception

Value for Money, Fun and Trendy, Good for Experimentation, Everyday Wear, Awareness of Price/Quality Balance

Copy Examples

• •✨Sparkle brighter this week! ✨ Our NEW collection just dropped, packed with dreamy earrings, delicate necklaces, and the cutest hair clips you've ever seen! 😉 Starting at just ¥330. Tap to shop or find your nearest LUNA EARTH store! #LunaEarth #NewArrivals #AccessoryLove #TrendyJapan #ShineOn
• •Hello Sunshine! ☀️ Summer's calling for fresh new looks. Discover our latest accessories, from beach-ready brights to everyday essentials. Let LUNA EARTH add a little magic to your sunny days! Explore the Summer Collection now.
• •Sensitive ears? We've got you covered! Our beautiful [Product Name] earrings feature gentle titanium posts, so you can shine without a worry. ✨ Chic, comfy, and oh-so-cute – your perfect everyday sparkle! #LunaEarthStyle #HypoallergenicJewelry #ComfortAndStyle
• •Little details, big happiness! 😊 At LUNA EARTH, we believe everyone deserves to feel fabulous. That's why we bring you an amazing range of trendy accessories, making it easy and fun to express your unique style. What will you discover today? Visit lunaearth.jp! #FashionFun #AccessorizeYourLife #LunaEarthJapan
• •💖 Treat Yourself! Up to 50% Off Your Fave LUNA EARTH Sparkles! 💖