Brand Tone

Feminine, Romantic, Comforting, Relaxed, Chic, Fashionable, Approachable, Friendly, Proudly Colombian-Designed

Brand Values

• •Comfort
• •Style/Fashion
• •Quality
• •Femininity
• •Customer-Centricity
• •Giving Back
• •Passion & Dedication

Best Practices

• •Embrace Sensory Language: Use words that evoke softness, comfort, and gentle touch (e.g., "silky," "cloud-like," "gentle caress," "cozy embrace").
• •Highlight the "Why": Connect with the emotional benefit – not just selling pajamas, but selling relaxation, self-care, confidence at home, and a moment of personal indulgence.
• •Weave in the Colombian Heritage: Subtly remind customers of the unique design origin and the passion behind the brand. This adds a touch of exclusivity and authenticity.
• •Speak Woman to Woman: Maintain an approachable, understanding, and slightly informal tone, as if talking to a friend. Use "you" and "your" to make it personal.
• •Balance Chic with Comfort: Ensure the copy reflects both the stylishness of the designs and the paramount importance of comfort and feel. Avoid leaning too heavily on one at the expense of the other.

Social Perception

Generally perceived as a brand offering cute, comfortable, and stylish nightwear that makes women feel good. The Colombian origin and exclusive designs are noted as positive differentiators. Customers appreciate the softness and aesthetic appeal for lounging and feeling "put-together" at home. There are some concerns regarding consistent sizing and, for some, fabric quality or durability not always meeting expectations for the perceived value.

Copy Examples

• •Headline: End Your Day Beautifully. Body: Slip into Lunachi. Where Colombian design meets cloud-like comfort, for nights as chic as your days. Feel the softness, embrace the style. #LunachiDreams
• •Headline: More Than Just Pajamas. It’s a Feeling. Body: Remember that ahhh-moment when you finally change into your favorite PJs? We live for that. That's why we craft every Lunachi piece in our Colombian studios with passion, for your ultimate relaxation and style. #MadeForYouByWomen
• •Headline: Your At-Home Glow Up. Body: Who says comfort can't be glamorous? Our satin collection is designed to make you feel effortlessly elegant, whether you're winding down or lounging through the weekend. Discover your new favorite way to relax. #LunachiChic
• •Headline: Designed in Colombia, Dreamed for You. Body: Experience the unique prints and soft touch of Lunachi Nightwear. We pour our hearts into creating PJs that are as special and individual as you are. Quality you can feel, style you'll love. #LoveLunachi
• •Headline: Softness You’ll Crave. Style You’ll Show Off. Body: From cozy mornings to relaxed evenings, Lunachi is your go-to for nightwear that feels as good as it looks. Treat yourself to comfort that’s anything but boring. #ComfortInStyle