Tono de Marca

Friendly, Empowering, and Whimsical

Valores de Marca

• •Individuality and Self-Expression
• •Positive Energy
• •Accessible Quality & Practicality
• •Sustainability

Mejores Prácticas

• •Always Start with "Her": Center the copy around the customer. Use "you" and "your" frequently. Frame every product not by what it is, but by what it does for *her* life, confidence, and style.
• •Maintain the Founder's Voice: Continue to weave Parul’s story and personal, friendly tone into communications. Phrases like "From my heart to your collection" or "A little secret from one dreamer to another" can reinforce the brand's personal touch.
• •Balance Magic with Mettle: Consistently pair whimsical language ("sparkle," "magic," "dream") with practical benefits ("waterproof," "durable," "everyday wear"). This honors the brand's dual promise of aspirational style and real-world functionality.
• •Turn Policies into Positives: The return policy is strict. Frame it proactively in marketing copy by emphasizing quality checks and material durability. For example: "We're so confident in our anti-tarnish, waterproof pieces that we know you'll love them. That’s why each one is carefully checked before it journeys to you."
• •Create a "LunaChic Lexicon": Develop an internal list of on-brand words and phrases (e.g., "gorgeous souls," "sprinkle of magic," "your vibe," "grand catwalk") and off-brand words (e.g., "cheap," "costume jewelry," "customers") to ensure everyone writing for the brand sounds consistent.

Percepción Social

Perceived by immediate customer base as a source of beautiful, trendy, and affordable jewelry. However, limited broader online footprint and presence of unresolved customer service complaints on their own site suggest a nascent stage in building widespread trust and recognition.

Ejemplos de Copy

• •Spill-proof, sweat-proof, life-proof. Our new Astra hoops are crafted from waterproof 18K Gold PVD on stainless steel, so you can live your story without ever taking them off. Go ahead, make your own magic. ✨ #LunaChic #EverydayMagic #AntiTarnish
• •From dreaming up travel adventures to curating jewelry that journeys with you. Our founder, Parul, believes every accessory should be an extension of your identity. Discover the collection that’s more than just jewelry—it’s a part of your story. #LunaChicVibes #HerStory
• •Your Vibe. Your Style. Your Jewelry. Handpicked pieces designed to celebrate you. Explore our new collection and find the sparkle that speaks your language.
• •Subject: A little sparkle for your inbox ✨ Hey gorgeous soul, just dropping in to say you deserve to shine. Whether it's for a big night out or just a Tuesday meeting, our latest collection is here to add that sprinkle of magic to your day. Find your new favorite piece!
• •The Solara Necklace: Don't just enter the room, own it. The Solara necklace is designed for the woman who does it all. Minimalist enough for your daily hustle, yet bold enough for when the sun goes down. Made with anti-tarnish and waterproof materials, it’s crafted to keep up with your life's grand catwalk.