Brand Tone

Aspirational, glamorous, and friendly, mirroring the founder's successful, inspiring persona; evocative, benefit-driven, encouraging, and celebratory.

Brand Values

• •Quality and Efficacy: Emphasizes high-quality, effective products with tangible benefits.
• •Accessibility: Provides affordable luxury, making glamorous products attainable for a broad audience through mainstream retailers.
• •Community-Centric: Built on the founder's online community, actively engaging with the audience and fostering belonging.
• •Cruelty-Free: Explicitly states 100% cruelty-free, aligning with modern consumer values.
• •Authenticity and Trust: Influencer-led, building strong connections by presenting products as personally used and loved by the founder.

Best Practices

• •Channel Lisa's Voice: Reflect the founder's friendly, glamorous, and trustworthy persona, using 'I' and 'my' for personal endorsement.
• •Focus on the Feeling, Not Just the Formula: Lead with emotional benefits (e.g., 'lasts as long as your night does') rather than just features.
• •Use Evocative and Sensory Language: Employ words like 'buttery,' 'silky,' 'luminous,' and 'glow' to create desire and imagine product effects.
• •Incorporate Social Proof: Leverage popularity by mentioning best-sellers, 'sell-out' products, positive reviews, and customer numbers.
• •Build Community Through Conversation: End social media posts with questions to encourage engagement and reinforce community value.

Social Perception

Largely positive, viewed as a homegrown success story, especially within its target market in Ireland. Customers praise product quality and performance at an affordable price, with hero products like the Airbrush foundation being lauded as 'holy grail.' Often compared favorably to high-end brands, demonstrating strong brand loyalty and demand.

Copy Examples

• •Ready for your golden hour, anytime? ✨ Our new 'Sunset Glow' palette is here to bathe your skin in radiant light. Four buttery, blendable shades designed by Lisa to give you that signature LUNA glow. Tap to shop and get ready to shine!
• •Your party season glow-up is waiting, [Customer Name]! ✨
• •Meet the icon. Our Airbrush Foundation is more than makeup; it's a confidence filter in a bottle. This 3-in-1 primer, tint, and highlighter melts into your skin, blurring imperfections and leaving a luminous, real-skin finish. Loved by thousands for its lightweight feel and all-day radiance. Discover why it sold out twice.
• •5 seconds to the perfect pout? Challenge accepted. Our Velvet Lip Kits make it easy. Creamy liner to define, satin lipstick for a pop of color. No fuss, just flawless. #LunaByLisa #LipKit
• •Tired of cakey foundation? Irish women are raving about this 3-in-1 glow-booster.