Brand Tone

Aspirational, Ethereal, and Feminine. The tone is serene, personal, slightly mysterious, and intimate, aiming to make women feel elegant and comfortable. Language is gentle and encouraging.

Brand Values

• •Original Design
• •Artisanal Craftsmanship
• •Local Production
• •Conscious and Sustainable Purchasing
• •Appreciating Small Moments
• •Nature
• •Simplicity

Best Practices

• •Embrace Poetic and Evocative Language: Use descriptive, sensory words that evoke the feeling of the Mediterranean—warmth, sea, sun, and tranquility. Phrases like "find your glow under the sun" and "a lifestyle that transcends fashion" are on-brand.
• •Tell the Brand Story: Consistently weave in the core brand story—the connection to the moon, the founder's vision, and the Mediterranean inspiration. This builds a deeper connection with the audience.
• •Highlight the Three Pillars: Always reinforce the core values in your copy: original design, artisanal craftsmanship, and local production. This justifies the premium nature of the products and builds trust.
• •Maintain a Gentle and Empowering Tone: The voice should always be encouraging and focus on making the customer feel confident and comfortable. Avoid aggressive sales language. The goal is to invite customers into the Lunabeach world, not just sell them a product.
• •Use a Consistent Visual and Textual Aesthetic: Ensure that the tone of the copy is always aligned with the brand's visual identity—soft, natural, and minimalist. This synergy between words and images is crucial for a strong, cohesive brand presence.

Social Perception

Niche, boutique, and positively received. It appeals to fashion-conscious consumers looking for unique, high-quality, handmade swimwear. The brand fosters community on social media, with no significant negative feedback found.

Copy Examples

• •Chasing the last light of day. Our timeless pieces are made for moments like these—the ones that turn into cherished memories. Handcrafted in Spain, designed to feel like a second skin. ✨ #Lunabeach #MediterraneanSoul #TimelessSwim
• •Headline: The Art of Simplicity. Sub-headline: Discover our new collection of minimalist swimwear, inspired by the Mediterranean. Consciously designed and artisanally made for the modern woman.
• •The 'Elena' Top: An ode to elegance. With its classic cut and timeless design, the Elena top offers effortless support and style. Each piece is handmade with care by local artisans in Spain, ensuring a unique touch. Mix and match with your favorite bottoms to create a look that is entirely your own.
• •A Secret from the Mediterranean... Just for You
• •Headline: More Than a Bikini, It's a Feeling. Body: Tired of trends that fade? Lunabeach offers timeless, Mediterranean-inspired swimwear that celebrates your natural elegance. Our limited-edition bikinis are handmade in Spain for a perfect fit and lasting quality. Embrace the art of slow fashion. Shop now.