Brand Tone

Elegant, Celestial, Approachable, Trendy, and Encouraging

Brand Values

• •Accessibility
• •Everyday Quality
• •Personal Expression and Gifting
• •Feminine & Dainty Aesthetic

Best Practices

• •Embrace the Celestial Theme: Consistently use words related to the sun, moon, stars, light, and sky (e.g., "shine," "glow," "celestial," "lunar," "golden hour"). This reinforces the brand name and adds a touch of magic.
• •Balance Elegance with Accessibility: Pair sophisticated, elegant descriptions with clear, friendly language about affordability and durability. Use phrases like "affordable luxury" or "everyday elegance."
• •Focus on the "Why": Don't just describe the product; describe the feeling. Write copy that speaks to personal expression, confidence, and the joy of gifting. Frame jewelry as a small act of self-care or a meaningful connection to a loved one.
• •Maintain a Warm, Personal Voice: Use a conversational tone, especially on social media. Address the customer directly ("for you and your loved ones"), use emojis like the white heart (🤍) and sparkle (✨) to add warmth, and ask questions to encourage engagement.
• •Highlight Quality and Durability Simply: Clearly communicate the practical benefits of stainless steel and gold-plated jewelry. Use simple, reassuring terms like "made to last," "waterproof," "tarnish-resistant," and "hypoallergenic" to build trust and justify the purchase.

Social Perception

Trusted, professional, high-value for money, responsive, and aesthetically pleasing

Copy Examples

• •Catch the light. ✨ Our new Celestial Glow collection has arrived, crafted to make you shine day and night. Which piece is calling your name? #LunaAndSol #JewelryGlow #CelestialStyle
• •Everyday Elegance, Accessible to All. Discover durable, gold-plated and stainless steel jewelry designed to last.
• •Your new go-to for effortless style. The Selena Gold Earrings feature a delicate, light-catching design perfect for any occasion—from your morning coffee run to a night out. Made with high-quality, durable stainless steel, they are designed to be your timeless companion. Effortless, elegant, and uniquely you.
• •Psst... A little sparkle is waiting for you ✨
• •Tired of jewelry that tarnishes? You deserve jewelry as resilient as you are. At Luna & Sol, we create beautiful, trendy pieces from stainless steel and gold plating that are made for real life. Waterproof, hypoallergenic, and always affordable. Find your forever piece today and enjoy free shipping on orders over 50€!