Brand Tone

Surreal, Quirky, Humorous (with a dark edge), Artistic, Unconventional, Intriguing, Provocative

Brand Values

• •Creativity & Originality
• •Individuality & Non-Conformity
• •Artistic Expression
• •Craftsmanship
• •Engagement with the Unconventional

Best Practices

• •Emphasize the surreal and quirky nature of the art.
• •Incorporate dark humor and satire where appropriate.
• •Highlight the unique artistic vision of Sam Drew.
• •Encourage viewers to interpret the art and engage with its themes.
• •Showcase the craftsmanship and collectibility of the physical art pieces.

Social Perception

Artistic Uniqueness, Intrigue and Discussion, Collectibility, Engagement

Copy Examples

• •"Enter the bizarre world of Lumps, where grinning characters inhabit colorful dystopias. Are they happy, or are they plotting something sinister?"
• •"Lumps by Sam Drew: Turning the everyday into the extraordinary... and slightly disturbing. Collect these limited-edition designer toys before they vanish into the surreal realm!"
• •"Sam Drew's Lumps: Art that makes you question reality, one grotesque smile at a time."
• •"Explore the themes of consumerism and mental health through the wonderfully weird lens of Lumps. It's art, but not as you know it."
• •"Dare to be different with Lumps. These aren't your average collectibles; they're a statement. A strange, beautiful, and thought-provoking statement."