Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Innovative & Creative, Proud & Authentic, Community-Oriented

Brand Values

• •Cultural Sharing & Education
• •Innovation & Uniqueness
• •Inclusivity & Diversity
• •Quality & Flavor
• •Accessibility
• •Gratitude & Connection

Best Practices

• •Develop and Adhere to a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., enthusiastic, innovative, friendly), and style. Ensure all content creators understand and apply it.
• •Embrace Storytelling: Share the "why" behind Lumpia City – the journey from California to Wisconsin, the passion for Filipino food, the inspiration for fusion flavors. This makes the brand more relatable and memorable.
• •Authentically Reflect Values: Consistently weave in the brand's values of cultural pride, innovation, and inclusivity (woman-owned, LGBTQ-owned) into communications in a genuine way.
• •Engage Actively and Personally: Respond to comments and messages on social media in the established brand voice. Foster a sense of community by acknowledging supporters and sharing user-generated content when appropriate.
• •Maintain Visual and Verbal Consistency: Ensure that the tone in written copy aligns with the visual branding (website design, product packaging, social media aesthetics) for a cohesive brand experience.

Social Perception

An Innovator in Filipino Cuisine, A Champion of Filipino Food, A Business with Strong Values, A Growing and Ambitious Brand, A purveyor of delicious and "must-try" food

Copy Examples

• •Headline: Beyond the Traditional: Taste the Revolution of Lumpia! Body: Forget everything you thought you knew about spring rolls. Lumpia City is here to electrify your taste buds with mind-blowing fusion flavors wrapped in that classic, irresistible crunch. Ready for an appetizer adventure? Order yours today and #TasteTheFusion!
• •Headline: Filipino Roots, Modern Twist. That's Lumpia City. Body: We're taking beloved Filipino traditions and giving them a fresh, exciting spin. Each bite is a celebration of heritage and innovation. Discover your new favorite snack, shipped nationwide from our kitchen in Wisconsin! #FilipinoFusion #LumpiaLove
• •Headline: More Than Just Lumpia: We're a Community. Body: Proudly woman-owned, LGBTQ-owned, and passionate about sharing delicious food! Lumpia City is about bringing people together, one crispy, flavorful roll at a time. Join our family and taste the goodness. #SupportSmall #LumpiaCityFamily
• •Headline: Warning: May Cause Extreme Cravings. Body: Our fusion lumpia isn't just an appetizer, it's an experience. From savory to surprising, we're setting a new standard for deliciousness. Explore our unique flavors like [mention a specific fusion flavor like Pizza Lumpia] and get ready to be obsessed. Ship some joy to your doorstep!
• •Headline: Get Your Crunch On, Anywhere in the Nation! Body: Craving that signature Lumpia City crisp? Good news! We ship our unique, handcrafted lumpia from Wisconsin straight to you. Perfect for parties, snacks, or just because. Visit our website and bring the fusion fun home! #NationwideShipping #FrozenLumpia