Brand Tone

Enthusiastic and Aspirational, Accessible and Friendly, Value-Oriented and Smart, Modern and Direct

Brand Values

• •Affordability/Value
• •Home Entertainment Experience
• •Convenience and Ease of Use
• •Local Presence/Support
• •Direct-to-Consumer Model

Best Practices

• •Focus on the experience, not just specs: Tie them back to the benefit for the user (e.g., '6000 Lumens means vibrant colors that make your movies pop,' not just '6000 Lumens').
• •Emphasize value and affordability: Reinforce the idea that LUMOS offers a premium experience at an accessible price point. Use phrases like 'smart choice,' 'value-packed,' 'affordable luxury.'
• •Keep language enthusiastic but approachable: Use vibrant, positive language. Avoid overly technical jargon. Make the technology sound exciting and easy to enjoy for everyone.
• •Leverage social proof authentically: Showcase genuine customer testimonials, photos, and videos. Encourage user-generated content to build community and trust.
• •Maintain visual consistency: Ensure that the visuals (images, videos) across all platforms reflect the brand's aspirational yet attainable home cinema experience – cozy, modern, and fun.

Social Perception

Generally Positive as a Value Brand, Popular Choice for First-Time Projector Buyers, Skepticism from Tech Enthusiasts, Effective Marketing, Customer Service Varies

Copy Examples

• •Headline: Your Living Room's Epic Transformation Awaits. Body: Tired of tiny screens? Unleash a 150-inch cinematic marvel with LUMOS Projectors. Movies, games, and binge-watching will never be the same. All from just $199!
• •Headline: Big Screen Thrills. Not-So-Big Price. Body: Get the stunning 1080p resolution and immersive Dolby sound you crave without breaking the bank. LUMOS brings the magic of the movies home, easily.
• •Headline: Plug, Play, Amaze. It’s That Simple. Body: Forget complicated setups. With built-in Netflix & YouTube, your LUMOS projector is ready for movie night in minutes. Your friends will be jealous.
• •Headline: Weekend Upgrade: Activated! Body: From epic gaming sessions to cozy movie marathons on the ceiling, LUMOS projectors like the versatile FLOAT redefine home entertainment. How will you use yours?
• •Headline: See It Big. Hear It Clear. Love The Price. Body: Experience vibrant colors with up to 6000 Lumens and crystal-clear visuals. LUMOS Projectors deliver premium features, smartly priced for savvy cinephiles.