Brand Tone

Innovative & Tech-Forward, Safety-Conscious & Reassuring, Community-Oriented & Approachable, Confident & Passionate, Slightly Aspirational & Modern

Brand Values

• •Safety
• •Innovation
• •Community
• •Freedom & Confidence
• •Quality & Design
• •Accessibility

Best Practices

• •Prioritize "Safety Through Visibility": Every piece of copy should, in some way, tie back to the core benefit of being seen and staying safe thanks to the helmet's lighting and smart features. Use words like "confidence," "visible," "protection," "aware."
• •Highlight Innovation & Intelligence: Emphasize the "smart" aspects—app connectivity, customizable features, gesture control, automatic brake lights. Use terms like "intelligent," "advanced," "next-generation," "connected."
• •Speak to the "Urban Explorer/Smart Commuter": Address the target audience directly, acknowledging their needs and desires for safe, efficient, and tech-enhanced urban travel. Use language that resonates with a modern, tech-savvy individual.
• •Maintain a Confident, Slightly Aspirational Voice: Project assurance in the product's capabilities and its role in improving the cycling experience. Inspire users to embrace smarter, safer cycling.
• •Incorporate Community and Real-World Benefits: Where appropriate, allude to the brand's community roots (Kickstarter, user feedback) and share testimonials or scenarios that highlight how Lumos solves real problems for cyclists. Phrases like "Join thousands of riders..." or "Experience the difference..." can be effective.

Social Perception

Positive, Innovative Leader, Life-Saving Potential, Cool Factor, Responsive (to an extent), Premium but Justified

Copy Examples

• •Headline: See and Be Seen. Ride Smarter, Not Harder. Body: Navigate the urban landscape with confidence. Lumos integrates brilliant LED lighting and intelligent turn signals directly into your helmet, making you unmistakably visible day and night. It's not just a helmet; it's your co-pilot for a safer journey.
• •Headline: Future-Proof Your Ride. The Evolution of Safety is Here. Body: Why settle for ordinary when you can ride with extraordinary protection? Lumos helmets are engineered with cutting-edge technology, from customizable light patterns to Apple Watch gesture controls. Join the revolution and move freely, without hesitation.
• •Headline: Don't Just Ride. Illuminate Your Intentions. Body: Communicate clearly with every turn. Lumos smart helmets feature intuitive, handlebar-mounted remotes and automatic brake lights, ensuring drivers know your next move. Take control of your visibility and own the road.
• •Headline: Engineered for a Brighter, Safer Commute. Body: Born from a passion to protect cyclists, Lumos is more than just a helmet—it's a commitment to your safety. With award-winning design and community-driven innovation, we're lighting the way for smarter urban mobility.
• •Headline: The Only Helmet That Works as Hard as You Ride. Body: From early morning sprints to late-night cruises, Lumos offers unparalleled visibility and smart features designed for the modern cyclist. Lightweight, comfortable, and packed with tech. Ready to upgrade your ride and your peace of mind?