Brand Tone

Confident, Innovative, Reassuring, and increasingly Aspirational & Stylish, blending technology with urban lifestyle.

Brand Values

• •Safety & Prevention
• •Innovation & Technology
• •Community
• •Design & Style
• •Accessibility

Best Practices

• •Lead with the 'Why' (Safety): Always anchor the message in the core benefit of safety and visibility, presenting Lumos as the definitive solution to the problem of invisibility.
• •Balance Tech Specs with Lifestyle Benefits: Translate technical features (e.g., 'COB LEDs') into tangible user benefits (e.g., 'Be seen from every angle') that resonate with practical experiences.
• •Use Confident and Empowering Language: Employ active, direct language that empowers the rider, using phrases like 'Take control of your visibility' or 'Own the road'.
• •Amplify User Voices and Stories: Regularly incorporate customer testimonials and user-generated content to build authenticity and social proof, showing a community of satisfied riders.
• •Segment the Message for the Audience: Tailor the core safety message to different segments (e.g., commuters, lifestyle users, e-bike riders), emphasizing relevant benefits for each group.

Social Perception

Lumos is perceived as a premium, highly effective, and innovative safety product. It's seen as a game-changer for urban commuters and e-bike riders, enhancing visibility and confidence. The brand is recognized as a leader in smart helmets, balancing cutting-edge technology with good design.

Copy Examples

• •Don't Just Ride. Illuminate. With 360° LED lights, turn signals, and smart connectivity, Lumos is the helmet that makes you part of the traffic, not an afterthought. Be seen. Be safe. Be predictable.
• •Golden hour meets rush hour. The city is your playground, and with Lumos Nyxel, you're the main character. Shine on. #LumosNyxel #UrbanMobility #RideWithLumos #SmartHelmet
• •We believe every rider deserves to be seen. The award-winning Lumos Ultra integrates powerfully bright front and rear lights directly into a sleek, ventilated helmet. Signal your turns with the included remote and ride confidently knowing the automatic brake lights have your back. It’s not just a helmet; it's peace of mind on two wheels.
• •Your E-Bike Can Go 20mph. Can Drivers See You? Higher speeds demand higher visibility. The Lumos Ultra E-Bike helmet is NTA 8776 certified for enhanced impact protection and features integrated lighting to ensure you stand out. Sync with your Apple Watch for gesture-activated turn signals. Upgrade your safety, not just your speed.
• •You were almost invisible. We fixed that.