Brand Tone

Innovative & Tech-Forward, Safety-Conscious & Responsible, Community-Focused & Engaging, Confident & Reassuring, Approachable & User-Friendly

Brand Values

• •Safety
• •Innovation
• •User-Centric Design
• •Quality & Reliability
• •Visibility
• •Community

Best Practices

• •Use words like "protect," "seen," "confident," "aware," and "secure."
• •Highlight Innovation Clearly: Explain the "smart" features in a way that is easy to understand, focusing on the benefit of the technology (e.g., "effortless turn signals at your fingertips" rather than just "Bluetooth remote").
• •Encourage user-generated content and share rider stories that align with the brand values.
• •The tone should be about enabling a better experience.
• •Maintain a consistent tone across all platforms, reinforcing safety, innovation, and community.

Social Perception

Pioneer in Smart Helmets, Enhancer of Cyclist Safety, High-Quality and Well-Designed, Responsive to Community Feedback, Premium Product

Copy Examples

• •Ride Safer, Ride Smarter.
• •Visibility is Safety.
• •Experience the future of cycling with intuitive tech and award-winning design.
• •Engineered for the modern cyclist, the Lumos [Helmet Model] integrates cutting-edge lighting technology with a comfortable, protective design, empowering you to communicate your intentions and ride with unparalleled confidence.
• •Lumos: Making cycling safer and more enjoyable for everyone.