Brand Tone

Helpful, User-Focused, Elegant, Stylish, Quality-Conscious

Brand Values

• •Organization & Efficiency: Helping customers keep beauty essentials neatly stored and easily accessible.
• •Enhanced Beauty Experience: Believing that organisation and lighting are key to a smooth, enjoyable beauty experience.
• •Practicality & Style: Offering a solution that combines both style and practicality.
• •Quality: Commitment to bring you a quality product that will enhance your beauty experience.
• •Customer Convenience: Providing a product that makes the beauty routine a breeze, whether at home or traveling.

Best Practices

• •Emphasize Practical Benefits: Clearly communicate the tangible advantages, such as adjustable partitions, removable LED mirror, perfect illumination, and clutter-free space.
• •Maintain an Elegant yet Accessible Voice: Use clear, concise language that is easy to understand, while incorporating words that evoke style and quality (e.g., sleek, stylish, elegant, flawless).
• •Be Customer-Centric: Frame copy around the user's experience and how the product makes their life easier or better (e.g., simplify your routine, enhance your beauty experience, make your routine a breeze).
• •Ensure Clarity and Accuracy: Provide straightforward descriptions of product features and their benefits, as seen in the website's clear explanation of the LED mirror and adjustable storage.
• •Maintain a consistent brand voice across all platforms, reinforcing the themes of organization, enhanced beauty experience, and the blend of practicality and style.

Social Perception

A functional, well-designed organizer that solves practical makeup application and storage issues. Customers find it helpful and effective.

Copy Examples

• •Simplify your beauty routine with the ultimate beauty organizing solution.
• •Experience a clutter-free space and flawless makeup application, anywhere you go.
• •Our sleek and stylish Makeup Organiser combines elegance with unmatched practicality.
• •The adjustable partitions and removable LED mirror ensure perfect illumination for a flawless look.
• •Make your beauty routine a breeze with Lumos Arca, whether at home or traveling.