Brand Tone

Youthful & Trendy, Aspirational & transformative, Playful & Engaging, Visually Driven, Enthusiastic & Positive

Brand Values

• •Aesthetics & Atmosphere
• •Self-Expression & Personalization
• •Modernity & Innovation
• •Joy & Wonder
• •Accessibility

Best Practices

• •Continuously engage with your target demographic (younger, trend-aware individuals). Use current slang and references naturally (without overdoing it). Stay active on platforms like TikTok and Instagram to understand evolving language trends.
• •Focus copy on what the products *do* for the customer's space and mood, not just on technical features. Use evocative language that paints a picture of the desired ambiance (e.g., "cosmic escape," "golden hour glow," "mesmerizing depths").
• •Ensure copy complements the highly visual nature of the products. Use emojis strategically to add personality and visual cues. Write captions and descriptions that enhance what's being shown in images and videos.
• •Don't be afraid to be a little informal, use humor where appropriate, and let genuine enthusiasm for the products shine through. This builds a relatable and approachable brand persona.
• •Internally document keywords, phrases, emojis, and sentence structures that align with the Lumoire brand. This helps ensure consistency across all writers and platforms, reinforcing the desired youthful, aspirational, and playful tone. Examples: "vibe," "glow up," "aesthetic," "transform," ✨, 🤩, 🔥. Define what to avoid (e.g., overly formal language, too much technical jargon in consumer-facing copy).

Social Perception

Positive for Product Effect, Trendy & Desirable, Associated with "Vibes", Emerging Brand, Concerns for Generic Products (Industry-wide, not specific to Lumoire unless issues arise)

Copy Examples

• •Instagram Post (Galaxy Projector): Tired of your four walls? 🥱 Blast off to another dimension with our Galaxy Projector! ✨ Create cosmic vibes that are out of this world. Who needs a spaceship when your ceiling looks this good? 🚀 #Lumoire #GalaxyVibes #RoomTransformation #SpaceOut
• •TikTok Video Ad (Sunset Lamp - showing quick room changes): (Upbeat trending audio) Text Overlay 1: My room before Lumoire: meh 😒 Text Overlay 2: My room after Lumoire: GOLDEN HOUR EVERY HOUR! 😍🌅 Voiceover/Caption: Level up your chill zone! Our Sunset Lamp brings the magic. Get yours & make every moment glow. Link in bio! 🔥 #Lumoire #SunsetLamp #VibeCheck #GlowUp
• •Product Description (Website - Infinity Mirror): Get lost in the glow. Our Infinity Mirror isn't just a mirror; it's a vibe, an experience, a whole mood. ✨ Watch mesmerizing LED patterns dance into forever, turning any room into an instant focal point. Perfect for your setup, your chill space, or anywhere you want to add a touch of magic. Warning: may cause endless fascination. 😉
• •Email Subject Line (Promotion): 🚨 Issa Vibe! Your Room Upgrade is Calling (ft. Lumoire Lights!) 🚨
• •Pinterest Pin Description (LED Strip Lights): DIY dream room incoming! 🤩 Lumoire LED Strip Lights are your secret weapon for a total vibe switch-up. Outline your desk, bed, or entire room for an instant aesthetic boost. Easy to install, endless color combos. Tap to illuminate your inspo! #LumoireLights #LEDRoom #RoomInspo #DIYDecor #CreateYourVibe