Brand Tone

Scientific yet Accessible, Luxurious and Aspirational, Caring and Supportive, Trustworthy and Transparent, Positive and Empowering

Brand Values

• •Efficacy
• •Natural Ingredients
• •Sustainability and Ethics
• •Holistic Wellness
• •Customer Care & Authenticity
• •Expertise

Best Practices

• •Educate with Elegance: Always back claims with scientific reasoning or clinical data where possible, but present this information in a sophisticated, clear, and benefit-driven manner. Avoid overly technical jargon unless explained.
• •Emphasize "Inside Out" Beauty and Wellness: Consistently reinforce the message that Lumity works from within to deliver external radiance and overall vitality, linking inner health to outer beauty.
• •Use Aspirational yet Relatable Language: While highlighting the premium nature of the brand and its esteemed users, ensure the copy also speaks to the everyday desires for better sleep, more energy, and healthier skin, making it feel attainable.
• •Highlight Natural Efficacy and Ethical Commitments: Regularly weave in mentions of natural ingredients, clinical proofs, and the brand's ethical stances (B Corp, Leaping Bunny, sustainability) to reinforce trust and shared values.
• •Maintain a Positive and Empowering Voice: Frame copy around the positive outcomes and the feeling of empowerment that comes from investing in one's health and well-being, focusing on vitality and confidence rather than just "anti-aging."

Social Perception

Premium Quality, Effective Results, Trustworthy, Aspirational, Investment in Self

Copy Examples

• •Headline: Unlock Your Radiance. Clinically Proven, Naturally. Body: Experience the Lumity difference. Our award-winning Morning & Night supplement, born from dedicated scientific research, nourishes your body at a cellular level. Wake up to revitalized energy and drift into restorative sleep. Invest in your vitality. Call to Action: Discover Your Lumity
• •Headline: Beauty That Begins Within. Supported by Science, Loved by Nature. Body: Lumity’s potent blend of vitamins, minerals, and amino acids works in harmony with your body’s natural rhythms. Achieve visibly healthier skin, stronger hair, and enhanced well-being. Because true radiance is a reflection of inner health. Call to Action: Shop the Science of Beauty
• •Headline: The Art of Ageing Gracefully, Perfected by Lumity. Body: Embrace every stage of life with confidence. Lumity offers targeted, 24/7 nutritional support, helping to reduce tiredness, improve focus, and promote a youthful glow. Feel your best, naturally and sustainably. Call to Action: Explore Our Healthy Ageing Solutions
• •Headline: More Than a Supplement. It's Your Daily Ritual for Vitality. Body: Crafted by scientists and cherished by those who seek the best, Lumity’s Morning & Night formula delivers precisely what your body needs, when it needs it. From enhanced energy to deeper sleep and luminous skin, it’s comprehensive care in every dose. Call to Action: Begin Your Lumity Journey
• •Headline: Sustainable Wellness, Visible Results. Body: As a B Corp certified brand, Lumity is committed to your well-being and the planet's. Our ethically sourced, natural ingredients and eco-conscious packaging mean you can care for yourself while caring for the earth. Experience the glow of responsible radiance. Call to Action: Learn About Our Sustainable Promise