Brand Tone

enthusiastic, urgent, and customer-centric

Brand Values

• •Customer Satisfaction
• •Value and Affordability
• •Novelty and Joy
• •Quality
• •Social Responsibility

Best Practices

• •Cease Deceptive Urgency: Avoid perpetual "Store Closing" or "Going Out of Business" sales. These tactics severely damage credibility. Instead, opt for genuine, time-bound promotions like "Weekly Deals" or "Seasonal Sales."
• •Build Social Proof: Encourage genuine customer reviews with photos and videos on the product pages, not just text testimonials. A "wall of love" or a dedicated reviews page with user-generated content would be more convincing than the current implementation.
• •Establish a Social Media Presence: Create and maintain active social media profiles. Share high-quality videos of the products in use, tutorials for the DIY kits, and user-generated content. This transparency helps to build trust and a genuine community.
• •Be Transparent About Shipping and Quality: Address customer concerns head-on. Provide clear information about shipping times and manage expectations about the complexity and quality of DIY kits. For example, acknowledging that some kits are "challenging but rewarding" can build trust.
• •Humanize the Brand: The "About Us" story is a good start, but it can be expanded. Share more about the team, the product selection process, and the brand's mission beyond just being a "gadget store." This helps to move away from the perception of a faceless, untrustworthy entity.

Social Perception

Overwhelmingly negative and skeptical, marked by lack of trust, questionable business practices (perpetual sales), concerns about product quality, and general skepticism from potential customers.

Copy Examples

• •Light up your thoughts! Whether it's a daily mantra, a sweet note for your loved ones, or a flash of inspiration, our ArtNote board makes your message shine. Get yours 50% off this week and start sharing your sparkle! #Lumisly #LEDnotes #HomeDecor
• •✨ A Little Box of Magic, Just for You! ✨
• •Ever wished you could step into your favorite story? With our Enchanted Alley Book Nook, you can build a miniature world right on your bookshelf. It's more than a craft; it's an escape. Perfect for book lovers and puzzle enthusiasts alike. Start your magical project today!
• •Discover Unique Gifts and Gadgets That Spark Joy. At Lumisly, we find the fun so you can give it. Shop our collection of trending items and enjoy a great buying experience, guaranteed.
• •All the sparkle, none of the scare! Our Flash Reusable-Fireworks Bubble Machine brings the celebration anywhere, anytime. Safe, fun, and endlessly entertaining for the whole family. Tap to bring the party home!