Brand Tone

Elegant & Sophisticated, Calm & Relaxing, Trustworthy & Transparent, Artisanal & Passionate, Approachable Luxury

Brand Values

• •Quality: Meticulously crafted products using premium, safe, and natural ingredients.
• •Safety & Purity: Commitment to non-toxic ingredients (no parabens, phthalates, paraffin) and adherence to safety standards (IFRA, RIFM, FDA, EPA).
• •Artisanal Craftsmanship: Valuing the handmade process and attention to detail.
• •Customer Well-being: Aiming to bring joy, relaxation, and a sense of calm to customers' lives through their fragrances.
• •Integrity & Transparency: Openness about ingredients and production processes.
• •Sensory Experience: Creating luxurious scents that delight the senses.

Best Practices

• •Emphasize Sensory Language: Use evocative words that describe not just the scent notes (e.g., "herbaceous rosemary," "vanilla bean undertones," "powdery") but also the *feeling* and *atmosphere* they create (e.g., "calming aroma," "instantly feel relaxed," "luxurious," "uplifting").
• •Highlight Quality and Safety: Consistently mention the use of natural, premium, and safe ingredients (FDA-approved soy wax, IFRA-compliant oils, paraben-free, phthalate-free). This builds trust and appeals to health-conscious consumers.
• •Maintain an Elegant and Slightly Understated Voice: Avoid overly casual slang or aggressive sales tactics. The tone should reflect the luxurious and sophisticated nature of the products, while still being warm and inviting.
• •Tell the Artisanal Story: Remind the audience that products are handmade, crafted in small batches, and made with care and expertise (e.g., KCCA certified crafter). This differentiates the brand from mass-produced alternatives.
• •Focus on the "Why": Connect the products to the customer's desire for well-being, relaxation, a beautiful home environment, or a thoughtful gift. Explain how Lumiscense helps them achieve this (e.g., "creating luxury scents that lights and brings joy to the senses").

Social Perception

Positive Customer Feedback, Trusted Local Brand (Singapore), Gift-Worthy, Premium Quality

Copy Examples

• •Introducing 'Serene Bloom' – our latest hand-poured soy candle, artfully blended to transport your senses to a tranquil garden. Crafted with pure US soy wax and the finest Australian botanical oils, it’s more than a scent; it’s an experience. Light up your sanctuary. #Lumiscense #ArtisanalFragrance #SafeScents #LuxuryCandles #MadeInSG
• •Unwind after a long day with the calming embrace of Lumiscense. Our French Lavender candle, made with natural soy wax and pure essential oils, is designed to soothe your mind and elevate your space. No toxins, just pure tranquility. Discover your moment of peace. ✨ #LumiscenseHome #RelaxAndRecharge #NaturalWellbeing #HandmadeLuxury
• •Elevate your home's ambiance effortlessly with our White Tea & Ginger Reed Diffuser. Meticulously crafted in our Singapore studio, this elegant diffuser releases a continuous, subtle fragrance, blending delicate white tea with a whisper of warming ginger. Using an eco-friendly, biodegradable base and premium, IFRA-certified oils, it’s a safe and sophisticated way to scent your sanctuary for weeks on end. #Lumiscense #ReedDiffuser #HomeSanctuary #CleanFragrance
• •Dear [Customer Name], At Lumiscense, we believe in the art of fragrance. Each candle is hand-poured in small, meticulous batches by our KCCA certified crafter, ensuring unparalleled quality and a personal touch in every creation. Experience the difference that true artisanal care makes. Explore our collection of safe, luxurious scents. #HandmadeWithLove #LumiscenseDifference #ArtOfScent
• •From Angel Craftz to Lumiscense, our journey since 2017 has been one of passion for pure, luxurious scents. We reimagined our brand in 2021, but our core remains: creating fragrances that not only light up a room but also bring joy to your senses. We meticulously select every ingredient, from FDA-approved soy wax to the finest Australian oils, because your peace of mind is our priority. #LumiscenseStory #SafeAndLuxurious #ArtisanalHomeFragrance