Brand Tone

Modern & Minimalist, Inspirational & Creative, Benefit-Oriented.

Brand Values

• •Creativity
• •Simplicity
• •Modern Aesthetics

Best Practices

• •Lead with the Benefit: Always start with what the customer can achieve. Instead of "Our board has 7 LED colors," use "Choose from 7 vibrant colors to match your mood and decor."
• •Use Creative and Active Language: Employ words like "create," "design," "illuminate," "capture," and "inspire" to reinforce the brand's creative value.
• •Keep it Simple and Scannable: Use short sentences, bullet points, and clear headings. The copy should be as clean and minimalist as the product itself.
• •Focus on Visual Storytelling: In all marketing materials, the primary focus should be on high-quality images and videos of the Lumin-Pad in use. The copy should complement the visuals, not overpower them.
• •Build a Community (When Ready): Once social media is established, use a tone that invites sharing. Encourage users to post their creations with a branded hashtag, fostering a sense of shared creativity and turning customers into advocates.

Social Perception

Due to the lack of an online presence beyond the sales website, there is currently no discernible public or social perception of the LuminTech brand. It is effectively a blank slate. Customer perception is limited to those who have purchased the product directly, but these opinions are not aggregated in public forums or review sites.

Copy Examples

• •Illuminate Your Ideas. The Memo Board, Reimagined.
• •Tired of sticky notes that don't stick? It's time to glow up. The Lumin-Pad is here to make your reminders, doodles, and late-night thoughts shine. Tap to bring your desk to life.
• •Crafted for clarity and designed to inspire, the Lumin-Pad transforms your everyday notes into a luminous display. Its crystal-clear surface and vibrant LED glow offer a perfect canvas for your daily tasks and creative sparks.
• •Your Desk is Missing Something...
• •Lumin-Pad: Make Your Message Matter.