Brand Tone

Creative, Whimsical, and Aspirational

Brand Values

• •Beauty and Aesthetics
• •Innovation
• •Transformation

Best Practices

• •Emphasize Storytelling: Frame product descriptions around the experience and emotion they evoke. Instead of "LED lamp with 3 settings," try "Choose your mood with three distinct glows, from a soft whisper to a radiant hello."
• •Use Evocative and Sensory Language: Incorporate words like "magical," "dreamy," "gentle," "vibrant," and "cozy" to maintain a whimsical and aspirational tone.
• •Maintain a Consistent Visual Identity: Ensure all visuals on social media and the website align with the modern, clean, and often whimsical aesthetic. High-quality, atmospheric photos are key.
• •Engage with the Community: Continue to feature user-generated content and engage with comments and messages in a friendly, approachable, and slightly playful manner to reinforce the brand's personality.
• •Differentiate the Brand: Actively work to distinguish Luminova Light from other "Luminova" brands in marketing copy. Use clarifying taglines like "Luminova Light: Your home for decorative lighting" to help carve out a clear identity and build trust.

Social Perception

Niche e-commerce brand specializing in cute and aesthetic lighting with a clear target audience of design-conscious consumers and parents. However, its social perception is significantly muddled by unrelated businesses using the "Luminova" name, making distinct brand identity a major challenge.

Copy Examples

• •Let a gentle glow guard your little one's dreams. Our adorable MyDuck™ night light isn't just a lamp; it's a friendly face in the dark, making bedtime a little brighter and a lot less scary.
• •Sculpt your space with light. The Luminova Cube offers more than just illumination—it's an interactive art piece. Set the mood, create your vibe, and let your creativity shine.
• •Why just light a room when you can give it a soul? Luminova Light is here to transform your home with lighting that inspires, comforts, and delights. Find the light that tells your story.
• •That magical weekend feeling, bottled up in a light. ✨ Our customer's cozy corner, made perfect with a touch of Luminova glow. Tag us in your photos to be featured! #LuminovaLight #HomeDecor #AmbientLight
• •Don't Just Decorate. Illuminate! ✨ Discover Our New Collection.