Brand Tone

nurturing, whimsical, and trustworthy

Brand Values

• •Craftsmanship & Quality
• •Safety & Durability
• •Eco-consciousness
• •Child Development
• •Community & Family

Best Practices

• •Use Evocative, Gentle Language
• •Center the Child's Experience
• •Highlight Core Values in Every Message
• •Maintain a Warm and Reassuring Voice
• •Be Consistent Visually

Social Perception

Perceived as a premium, artisanal children's brand; an ethical and aesthetically pleasing alternative to mass-produced plastic toys, genuinely caring about children's well-being and the environment.

Copy Examples

• •Where focus meets fun. ✨ Our FUNambule balance beam isn't just a toy; it's a path to confidence, helping your little one build coordination one steady step at a time. Handcrafted with love, for a lifetime of play.
• •Give the gift of imagination. At Lumini, we believe play is the most important work of childhood. Our eco-friendly wooden toys are designed to spark curiosity and inspire endless adventures. Discover a world of wonder at lumini.fun.
• •A little home for big dreams. Handcrafted from sustainable wood, our playhouse is a special nook for stories to be born and imaginations to run wild. Assembled without screws or nails and finished with non-toxic materials, it's a safe and magical space for your mini.
• •Inside: Handcrafted Magic & A Gift For You" (Body Copy Snippet): "From our family to yours, we create toys that are more than just playthings—they're companions for growth. See our latest creations, made with care in our Canadian workshop.
• •Inspiring Little Minds. Building Bright Futures. Discover our world of handcrafted, eco-friendly wooden toys designed for safe play and magical adventures.