Brand Tone

Vibrant & Unconventional, Personality-Driven & Expressive, Confident & Bold, Approachable Elegance, Quality-Conscious

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Style & Originality
• •Comfort & Wearability
• •Confidence Boosting

Best Practices

• •Embrace Vivid & Evocative Language: Consistently use words like "funky," "vibrant," "bold," "unconventional," "dazzle," "sparkle," and "personality" to reflect the brand's core identity.
• •Highlight Individuality and Self-Expression: Frame messaging around how the eyewear helps customers express their unique style and stand out. Use phrases like "tell your story," "express yourself," and "celebrate individuality."
• •Balance Uniqueness with Quality: While emphasizing the "funky" and "unconventional" aspects, always weave in mentions of "high-quality materials," "craftsmanship," "laser-cut details," and "durability" to build trust and justify value.
• •Maintain an Upbeat and Confident Tone: The copy should exude positivity and confidence, mirroring the effect the brand wants the eyewear to have on its customers (e.g., "elevate your confidence," "brighten your look").
• •Address Specific Needs Clearly: When relevant, clearly communicate practical benefits, such as the availability of "extra-large eyeglasses" or the "effortlessly wearable" nature of the designs, showing an understanding of customer needs.

Social Perception

Provider of distinctive, fashionable, and quality eyewear for individuals looking to stand out.

Copy Examples

• •Headline: Dare to Dazzle. Discover LuminEye. Body: Tired of blending in? Your eyes are a canvas. Paint them bold with LuminEye Eyewear. Our funky, vivid frames are crafted with stunning laser-cut details and unexpected patterns, because personality wasn’t meant to be subtle. Find your unforgettable. #LuminEye #BoldFrames #ExpressYourself
• •Headline: Not Just Eyewear. It’s You, Amplified. Body: At LuminEye, we believe glasses should be as unique as your vision. We blend unconventional design with high-quality craftsmanship and a perfect fit—especially if you need that extra-large comfort. Brighten your look, boost your confidence, tell your story. #LuminEyeStyle #WearableOriginality #ConfidenceInColor
• •Headline: Simple. Striking. Surprisingly You. Body: Who said simplicity can’t turn heads? LuminEye offers effortlessly wearable frames with a touch of an unconventional spark. From vibrant color blocks to elegant laser-cut details, find the perfect balance of sophistication and standout style. Elevate your everyday. #LuminEyeEyewear #EffortlessFunk #OriginalElegance
• •Headline: See the World Brightly. Let the World See You. Body: Our mission is simple: high-quality, wearable frames that infuse your look with personality and confidence. LuminEye combines remarkable aesthetics with sparkling hues designed in Montreal, ensuring every pair is a conversation starter. #LuminEyeVision #BrightenYourLook #DesignedForYou
• •Headline: Beyond the Fit: Frames That Feel Like Freedom. Body: Especially for those who need a little more room to be themselves, LuminEye offers stunning extra-large eyeglasses. Crafted from light, durable materials with unique patterns and vivid colors, our frames make a bold statement without compromising on comfort. Celebrate your individuality. #LuminEyeFit #ExtraLargeStyle #UnconventionalEyewear