Brand Tone

Sophisticated & Elegant, Passionate & Appreciative (of design), Professional & Knowledgeable, Accessible & Friendly (Customer-centric), Aspirational & Inspirational

Brand Values

• •Design Excellence & Curation
• •Quality & Craftsmanship
• •Customer Connection & Accessibility
• •Sustainability
• •Innovation & Functionality
• •Global Reach & Reliability

Best Practices

• •Emphasize "Curated Design" and "Story": Always highlight the selective nature of the product range and the unique stories behind the designers and their creations. Use words like "curated," "handpicked," "artisan," "designer," "story," and "crafted."
• •Maintain an Elegant and Sophisticated Vocabulary: Use descriptive and evocative language that reflects the premium nature of the products. Avoid overly casual slang or overly technical jargon unless explaining specific features clearly.
• •Balance Aspiration with Accessibility: While showcasing luxury and high design, ensure the tone remains welcoming and helpful. Reiterate the commitment to customer service and making these designs available to a broader audience.
• •Integrate Values Naturally: Weave in mentions of sustainability, quality craftsmanship, and innovation where relevant, rather than making them feel like an afterthought. For example, "beautifully crafted from sustainable materials."
• •Focus on the "Why" – The Experience and Emotion: Go beyond describing product features. Focus on the ambiance the lighting creates, the feeling it evokes, and how it enhances a lifestyle or space. Use phrases like "create a warm, inviting atmosphere," "transform your space," "the art of ambiance."

Social Perception

Generally perceived as a reputable source for high-quality, unique, and beautiful designer lighting. Customers appreciate the curated selection and the aesthetic appeal of the products. The customer service is often lauded as responsive and helpful in resolving issues. Premium/High-End. Trustworthy (overall)

Copy Examples

• •Headline: Illuminate Your Story. Discover lighting that’s more than a fixture—it’s a piece of art with a soul. Body: At Luminesy, we meticulously curate designer lamps that transform spaces and tell tales of exceptional craftsmanship. Explore collections where passion for design shines brightest.
• •Headline: The Essence of European Design, Delivered to Your Doorstep. Body: From the iconic ateliers of Italy to the innovative studios of Scandinavia, Luminesy brings you a world of exquisite lighting. Experience unique design, sustainable choices, and a personal touch, no matter where you are.
• •Headline: Beyond Illumination: Lighting That Defines Your Space. Body: Discover our curated selection of designer lighting and let us help you craft an atmosphere that is uniquely yours. Quality, innovation, and timeless elegance are at the heart of every piece we offer. For a home that inspires.
• •Headline: Your Vision, Our Expertise. Lighting Solutions for Discerning Tastes. Body: Whether you're an interior designer crafting a masterpiece or a homeowner seeking that perfect statement piece, Luminesy offers unparalleled choice and dedicated support. Let's create something beautiful together.
• •Headline: Invest in Ambiance. Design That Endures. Body: Luminesy lighting isn’t just about brightening a room; it’s about enriching it with enduring style and quality. Explore pieces that blend innovative functionality with timeless design, and enjoy our commitment to sustainable practices.