Tono de Marca

Empowering, Scientific, and Elegant

Valores de Marca

• •Empowerment
• •Innovation and Science
• •Quality and Efficacy
• •Individuality and Inclusivity
• •Health and Wellness

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and inspire. Use words like "empower," "confidence," "celebrate," and "enhance."
• •Back it Up with Science: When making claims about product efficacy, always refer to the key ingredients and their functions. This builds trust and reinforces the brand's commitment to innovation.
• •Maintain Visual and Verbal Elegance: Use a clean, sophisticated design and refined language. Avoid slang or overly casual phrasing to maintain the brand's luxurious feel.
• •Foster Community Through Dialogue: Engage with your audience by asking questions, featuring their stories, and responding thoughtfully to comments. This reinforces the values of individuality and shared experience.
• •Tell a Consistent Story: Ensure that the narrative of empowerment, science, and individuality is woven through all channels—from the founder's story to customer testimonials and daily social media updates. This creates a cohesive and memorable brand identity.

Percepción Social

The public perception of Lumine Care is largely positive. Customers view the brand as trustworthy and effective. The use of unique and high-quality ingredients is a significant point of praise in customer testimonials. The brand is perceived as a luxury yet accessible solution for common skincare problems. The empowering message resonates well with its target audience, who appreciate the focus on self-confidence and natural beauty.

Ejemplos de Copy

• •Unlock your skin's potential. Our Face Serum, powered by niacinamide and next-generation peptides, works to visibly tighten and smooth. It's not just skincare; it's a daily dose of confidence. #LumineCare #ScienceOfRadiance
• •Beyond Beauty. Toward Confidence. Discover skincare that transforms how you feel, not just how you look. Welcome to Lumine Care.
• •Your journey to clear, confident skin starts here. Our Micellar Foam and Face Cream are formulated with probiotics and natural extracts to gently combat acne and restore your skin's balance. Reclaim your radiance with Lumine Care.
• •Awaken your eyes. The Eclipse Eye Cream combines caffeine and hyaluronic acid to visibly reduce dark circles and puffiness. Embrace a brighter, more youthful look that reflects your inner vitality.
• •At Lumine Care, we believe in the power of science to nurture the skin and empower the spirit. Our innovative formulas are crafted to deliver exceptional results, helping you celebrate your unique beauty with every application.