Brand Tone

Innovative and Advanced, Caring and Customer-Focused, Confident and Reassuring, Quality-Oriented, Accessible

Brand Values

• •Innovation
• •Efficacy & Results
• •Quality and Durability
• •Customer Satisfaction
• •Customized Care
• •Value for Money
• •Sustainability/Environmental Consciousness
• •Trust and Community
• •Passion for Smiles

Best Practices

• •Lead with Innovation and Benefits: Always highlight the advanced technology (e.g., "Blue Laser 8+ Cold Light," "PAP+ formula") but immediately connect it to tangible user benefits like "radiant results," "gentle whitening," or "reduced sensitivity."
• •Emphasize Quality and Trust: Use words that convey durability, precision, and reliability ("premium build," "expertly formulated," "clinically proven results if applicable"). Build trust by mentioning research, customer satisfaction, and the brand's commitment.
• •Maintain a Caring and Supportive Voice: Incorporate phrases that show understanding of customer needs and aspirations ("we believe in the power of your smile," "your journey to a brighter smile," "we're here to support you"). Position the brand as a partner in their oral health and confidence.
• •Be Confident and Empowering: Use strong, positive language that reflects the brand's belief in its products and the results they deliver ("unlock your best smile," "experience the transformation," "shine with confidence").
• •Integrate Value and Accessibility: While showcasing premium features, consistently remind the audience of the accessible nature of the products, framing it as smart, attainable luxury or excellent value for the innovation provided. Avoid overly exclusive or clinical language.

Social Perception

Customers value effectiveness, gentleness (low sensitivity), ease of use, and lasting results. A confidence boost is a significant psychological impact desired. Growing interest in natural and non-toxic ingredients. Whiter teeth are associated with good health, hygiene, and youthfulness.

Copy Examples

• •Headline: Experience the Luminate Difference: Innovative Whitening, Radiant Results. Body: Tired of sensitivity? Our cutting-edge Blue Laser 8+ Cold Light Technology and PAP+ formula deliver a brilliantly whiter smile, gently and effectively. Discover oral care that’s as advanced as it is caring.
• •Headline: Your Smile, Elevated. Our Passion, Your Confidence. Body: At Luminate, we believe a radiant smile is transformative. That's why we’ve poured years of research into oral care that’s not just effective, but a joy to use. Trust Luminate for a visibly whiter smile and unparalleled support on your journey.
• •Headline: Premium Whitening Without the Premium Price. Shine Brighter, Smarter. Body: Get the dazzling results you deserve. Luminate combines premium-quality materials, innovative features like 5 brushing modes, and long-lasting battery life, all designed to bring you exceptional value and a smile you’ll love to show off.
• •Headline: Gentle on Your Teeth, Kind to the Planet. Smile Sustainably. Body: Luminate is committed to your brilliant smile and a brighter future for our planet. Experience advanced teeth whitening with our eco-conscious products, crafted for efficacy and designed with sustainability in mind.
• •Headline: Unlock Your Most Confident Smile. Technology Meets Care. Body: Ready for a change? Luminate’s expertly formulated whitening solutions and technologically advanced toothbrushes are here to make your dream smile a reality. Join our community and feel the Luminate glow.