Tono de Marca

Elegant, natural, and intimate. The brand communicates with a sense of calm and sophistication, focusing on the sensory experience and the emotional connection to their products. It's personal and grounded, aiming to transport the customer to a moment of tranquility and personal well-being, avoiding aggressive sales language for gentle invitations to discover and experience.

Valores de Marca

• •Artisanal and Handmade: Every candle is handmade in their workshop in Lobão, Portugal, emphasizing quality and attention to detail.
• •Natural and Sustainable Ingredients: Dedication to using healthy and eco-friendly materials (100% European olive wax, glycerin-derived eco-solvent, phthalate/paraben-free, cruelty-free, vegan fragrances).
• •Creating Meaningful Experiences: Designing products that offer a unique experience to accompany moments and make them unforgettable.
• •Elegance and Health: Creating handcrafted, natural products that are elegant, healthy, and sustainable, linking aesthetic appeal with non-toxic qualities.

Mejores Prácticas

• •Use Sensory and Evocative Language: Describe the feeling or memory a scent evokes to align with the goal of making moments unforgettable.
• •Emphasize "Natural" and "Handmade" Subtly: Weave core values into the narrative (e.g., "clean-burning olive wax," "hand-poured in our Portugal atelier") to reinforce quality and trust.
• •Maintain a Refined and Calm Tone: Avoid exclamation points, excessive emojis, and loud calls-to-action. Opt for confident, inviting language like "Explore the collection" or "Discover your signature scent."
• •Tell the Story: Leverage the founder's story of passion and discovery to create a powerful, human connection with the audience.
• •Speak to the Benefit, Not Just the Feature: Connect product features to ultimate benefits such as a healthier home, better atmosphere for focus, or elegant relaxation (e.g., "Our eco-solvent base means you can enjoy continuous fragrance without respiratory toxins").

Percepción Social

A niche, high-quality artisanal brand projecting an image of trustworthiness and sophistication. Its professional website and cohesive aesthetic on social platforms reinforce this. The minimalist design, neutral color palettes, and natural scent descriptions subtly appeal to a discerning audience, including men. Transparency about ingredients and the handmade process fosters a perception of authenticity and high value among customers who prioritize natural and sustainably made goods.

Ejemplos de Copy

• •The Art of Unwinding. Your space is your sanctuary. Our handmade olive wax candles are crafted to fill it with subtle, clean-burning scents that calm the mind and reset the day. Discover the scent of tranquility.
• •Forest Air, Bottled. Evoke the quiet strength of ancient woods. This Mikado diffuser releases a steady, grounding aroma of cedar and pine, crafted with a natural, plant-based solvent. A minimalist statement for your home or office that brings the outdoors in, sustainably.
• •For Your Moments of Stillness. Inside: A new collection dedicated to focus and calm.
• •Natural Fragrance, Modern Design. Elevate your environment without complication. Luminancia Fragrances offers handmade candles and diffusers with pure, non-toxic ingredients. Healthier for you, better for the planet. Shop our permanent collection.
• •Crafted by Hand. Inspired by Nature. Designed for Your Life. Experience Luminancia Fragrances.