Brand Tone

Warm, Creative, Conscious, and Unique

Brand Values

• •Sustainability and Upcycling
• •Uniqueness and Individuality
• •Quality Craftsmanship
• •Creativity and Love for Color
• •Fairness and Social Responsibility
• •Passion for Design and Art
• •Customer Connection

Best Practices

• •Embrace Storytelling: Share the "why" behind Lumikello – the passion for upcycling, the inspiration from the snowdrop, and Eva's journey. Weave narratives around products, highlighting their unique origins from recycled materials.
• •Use Warm, Personal, and Inclusive Language: Write as if you're talking to a friend. Use words like "lovingly," "your," "we," and "discover." Focus on making customers feel inspired and understood. The phrase "make your everyday life a little more colorful" is a good example.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize that items are handmade, one-of-a-kind, and made in small batches or limited editions. Use phrases like "unique piece," "handcrafted with love," "small works of art."
• •Champion Sustainability Authentically: Clearly communicate the use of recycled and second-hand materials. Explain the positive impact of choosing upcycled products without being preachy. Focus on the beauty and creativity that arises from this conscious choice.
• •Infuse Color and Positivity: Reflect the brand's love for color and vibrancy in your descriptions. Use evocative language that appeals to the senses and creates a feeling of joy and inspiration. Connect the products to creating a happier, more beautiful living space.

Social Perception

Positive and Appreciative, Inspirational, Artistic and High Quality, Trustworthy and Authentic, Associated with "Hygge" and Colorful Minimalism

Copy Examples

• •Instagram Post (New Product): "Hello sunshine in your home! ☀️ Our latest handcrafted baskets, crocheted from recycled yarns, are here to add a pop of color and unique charm to your space. Each one tells a story of renewal and love for detail. Which corner of your home deserves this little piece of art? #LumikelloInterior #HandmadeHome #SustainableStyle #UniqueDecor #ColorYourLife"
• •Website Product Description (Cushion): "Meet your new favorite cuddle companion! This one-of-a-kind cushion, lovingly handmade from upcycled fabrics, isn't just a soft place to land – it's a statement of sustainable beauty. Crafted with care by our small team, it brings a touch of warmth and unique personality to any room. Because your home should be as individual as you are."
• •Newsletter Snippet (Workshop Announcement): "Ready to unlock your inner interior designer? Join Eva for an inspiring workshop at our old estate showroom! Discover the joy of color, learn sustainable styling tips, and create something beautiful for your home. Let's make your space a true reflection of you. Spaces are limited for this personal, creative experience! #LumikelloWorkshops #CreativeLiving #SustainableDesign #HomeInspo"
• •About Us Page Snippet: "Lumikello is more than just interior decor; it's a feeling. Born from a love for color, a passion for sustainability, and the belief that every home should tell a unique story. We handcraft each piece from recycled materials, turning the old into something new and beautiful – just like the snowdrop ('Lumikello') heralding spring. Join us in making the world a little brighter, one lovingly made piece at a time."
• •Promotional Ad (General): "Tired of the same-old? Your home craves personality! ✨ At Lumikello Interior, we craft unique, handmade treasures from recycled materials that tell a story. From vibrant cushions to artful baskets, discover decor that’s as conscious as it is beautiful. Add a touch of 'Lumikello' – where sustainability meets soulful design. Shop unique, live colorfully."