Brand Tone

Aspirational, feminine, and minimalist, yet friendly and approachable. It's sophisticated but not overly formal, like a stylish friend offering advice, aiming to inspire followers.

Brand Values

• •Connection
• •Timeless Style
• •Quality and Craftsmanship
• •Simplicity and Elegance

Best Practices

• •Consistently weave the concept of "connection" into the copy, whether it’s connecting to personal style, a loved one, or a special moment. This reinforces the brand name and its core value.
• •Opt for short, elegant, and descriptive phrases. Instead of saying "This is a pretty necklace," try "A touch of light for your neckline." Let the images do most of the talking and use words to enhance the feeling.
• •Mentioning "Plata 925" or "Sterling Silver" in posts reinforces the value of quality and durability. It’s a key selling point that differentiates the brand from lower-quality costume jewelry.
• •Use simple and direct CTAs that align with the elegant tone. Phrases like "Discover the collection," "Explore the design," or "Find your piece" are more on-brand than aggressive CTAs like "Buy Now!"
• •Even with a minimalist and sophisticated tone, the brand should feel approachable. Address the audience directly ("your style," "for you") and use a warm, friendly tone when responding to comments to nurture the community feel.

Social Perception

The brand is perceived as a source of beautiful, high-quality, and desirable jewelry, consistently receiving positive feedback. It is seen as trustworthy, having good taste, and evokes local pride, being an accessible yet chic local jeweler for modern women.

Copy Examples

• •Timeless by design. Our new collection is a whisper of elegance for your everyday. Discover pieces meant to be worn, loved, and layered. #LeLienBijou #Plata925 #JoyasDePlata
• •The art of simplicity. Our 'Elena' bracelet is the only detail you need. Swipe up to make it yours.
• •Your style story is unique. Your jewelry should be too. At Le Lien Bijou, we create timeless silver pieces that connect with you. Based in Mar del Plata, shipping to you. Explore our designs.
• •A link that never breaks. This Mother's Day, give a gift that shines as brightly as she does. Timeless sterling silver from Le Lien Bijou. #DiaDeLaMadre #RegalosConAmor #LeLien
• •How do you style your Le Lien? We love seeing our pieces become part of your life. Tag us in your photos for a chance to be featured! #MiLeLien #ComunidadLeLien