Brand Tone

Elegant & Sophisticated, Artistic & Evocative, Quality-Conscious, Warm & Inviting (subtly)

Brand Values

• •Craftsmanship
• •Quality
• •Aesthetic Appeal
• •Sensory Experience
• •Indulgence/Self-Care

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, artistic, evocative), key messaging points, preferred vocabulary (e.g., "handcrafted," "luxury," "artisan," "bespoke," "curated"), and words to avoid.
• •Prioritize Evocative Language: Use sensory details and vivid descriptions, especially when describing scents and moods. Focus on the *experience* the candle provides, not just its physical attributes.
• •Maintain Sophistication: Ensure grammar and spelling are immaculate. Avoid overly casual slang, excessive exclamation points, or informalities that could dilute the "luxury" perception.
• •Highlight Craftsmanship & Quality: Consistently weave in mentions of the handcrafted nature, quality ingredients (like soy wax, premium fragrance oils, wooden wicks), and the care put into each product.
• •Be Consistent Across All Platforms: Whether it's website copy, product descriptions, email newsletters, or any future social media posts, the tone should remain uniform to build a strong, recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

Customers likely perceive the brand as a provider of high-quality, aesthetically pleasing, and pleasantly scented candles. The "luxury" tag suggests they are seen as a premium, though not necessarily ultra-high-end, option in the candle market. The handcrafted aspect likely appeals to consumers looking for unique items and supporting smaller artisans.

Copy Examples

• •Illuminate your moments with LumiArtsCandles. Each handcrafted luxury scented candle is a testament to artistry and fine fragrance, designed to transform your space into a sanctuary of elegance.
• •Venture into the 'Mystic Forest.' Our hand-poured soy candle, with notes of ancient woods and whispered secrets of the wild, invites an aura of serene sophistication into your home.
• •Adorn your festive gatherings with the warm glow of LumiArts. Our exclusive holiday collection captures the essence of the season in exquisitely crafted, scented masterpieces.
• •Unwind in a symphony of scent. LumiArtsCandles offers more than just light; we offer an escape, a moment of curated luxury designed to soothe your senses and elevate your everyday.
• •Discover the art of ambiance. Explore our collection of handcrafted scented candles and find the perfect LumiArts piece to tell your story. Which fragrance will define your space?