Brand Tone

Nurturing & Holistic, Earthy & Natural, Mindful & Intentional, Artisanal & Passionate, Trustworthy & Transparent, Gentle & Soothing

Brand Values

• •Natural & Organic Integrity
• •Holistic Well-being
• •Ancient Wisdom & Herbalism
• •Sustainability & Ethical Practices
• •Handcrafted Quality & Artistry
• •Mindfulness & Intentional Living
• •Education & Empowerment

Best Practices

• •Embrace Sensory Language: Use descriptive words that appeal to sight, smell, and touch to convey the natural, aromatic, and textural qualities of the products (e.g., "dreamy smells," "gentle and nourishing," "velvety texture," "sun-warmed herbs").
• •Weave in Core Values: Consistently reference key brand pillars like "natural," "organic," "Ayurvedic wisdom," "handcrafted," "intentional living," and "holistic wellness" in your copy. This reinforces brand identity and resonates with the target audience.
• •Speak with a Nurturing and Empowering Voice: Frame product benefits not just in terms of physical results but also in how they contribute to overall well-being, mindfulness, and self-empowerment. Use words like "nourish," "restore," "balance," "reconnect," "discover."
• •Maintain Authenticity and Transparency: Be open about ingredients and the handcrafted process. Share the "why" behind the brand and its products. This builds trust and aligns with the desire for genuine, ethical brands.
• •Educate Gently: Share knowledge about herbalism, Ayurveda, and the benefits of natural ingredients in an accessible and inviting way, rather than being overly technical or prescriptive. Position the brand as a knowledgeable and supportive guide on the journey to natural wellness.

Social Perception

Highly Positive, Artisanal & Caring, A Go-To for Natural Self-Care, Ethically Conscious (Emerging), Associated with Quality and Sensory Pleasure

Copy Examples

• •Instagram Post (Image: Close-up of bath salts with dried botanicals): Pause. Breathe. Reconnect. Our [Product Name] Bath Salts aren't just a bath; they're a ritual. Handcrafted with sun-dried botanicals and pure essential oils, each crystal invites you to melt away the day and rediscover your inner calm. Embrace the gentle power of nature. ✨ #LumiaBotanicals #IntentionalLiving #HerbalWellness #AyurvedicHealing #SelfCareSunday
• •Facebook Ad (Carousel showing various products): Tired of skincare that feels like a chemical experiment? At Lumia Botanicals, we believe in the ancient wisdom of plants. 🌱 Our small-batch, artisan-crafted remedies are lovingly made with organic ingredients to nourish your skin and soothe your soul. From calming body oils to invigorating mists, find your natural balance. Shop our collection today and feel the Lumia difference. #NaturalSkincare #OrganicBeauty #HandmadeWithLove #AyurvedaInspired #HolisticHealth
• •Product Description (for a new facial serum): Unveil your skin's inherent radiance with our 'Sunstone Glow' Facial Serum. This potent elixir, inspired by Ayurvedic principles, marries deeply nourishing herbal infusions like [Key Ingredient 1] and [Key Ingredient 2] with rejuvenating [Key Ingredient 3] oil. Each drop is a mindful moment, working to hydrate, calm inflammation, and restore your natural luminescence. Gently press into cleansed skin and let nature’s intelligence work its magic. For skin that feels as good as it looks. 🌿 #LumiaBotanicals #RadiantSkin #PlantPowered #AyurvedaSkincare #MindfulBeauty
• •Email Newsletter Snippet (Subject: Finding Stillness in the Everyday): Dear [Customer Name], In a world that constantly rushes, finding moments of stillness can feel like a luxury. At Lumia Botanicals, we believe these moments are essential. We craft our herbal wellness treasures to be gentle invitations to pause, to connect with the soothing rhythms of nature, and to care for yourself deeply. This week, explore our 'Serene Space' room mist, a delicate blend of [Key Scent 1] and [Key Scent 2] designed to transform your space into a sanctuary of peace. Because you deserve to feel balanced, every single day. With intention, The Lumia Botanicals Team.
• •TikTok Video Caption (Video showing the making of a body butter): Watch the magic happen! ✨ Whipping up a fresh batch of our beloved [Product Name] Body Butter. We blend organic shea, cocoa butter, and our signature herbal-infused oils – all by hand, with love and intention. Pure, plant-based goodness for your skin. What are your favorite self-care rituals? Let us know! 👇 #LumiaBotanicals #HerbalSkincare #OrganicBodyButter #Handcrafted #BehindTheScenes #WomanOwnedBusiness #NaturalIngredients #ASMRskincare