Brand Tone

informative, helpful, and direct

Brand Values

• •Quality and Durability
• •Customer Satisfaction & Support
• •Accessibility and Simplicity
• •Value
• •Passion for Lighting

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for all customers to understand, avoiding overly technical jargon unless clearly explained.
• •Highlight Solutions and Benefits: Focus on how the products solve customer problems (e.g., dim workspace, high energy costs, frequent replacements) and the tangible benefits they offer (e.g., brightness, durability, energy savings, ease of installation).
• •Emphasize Quality and Expertise: Consistently mention the quality of materials, the longevity of the products (like the 10-year warranty), and the expertise available to help customers make informed decisions.
• •Maintain a Helpful and Approachable Stance: Encourage customers to reach out with questions and position the brand as a supportive partner in their lighting projects.
• •Be Direct and Confident: Clearly state the product features, benefits, and warranty information without ambiguity, instilling confidence in the brand and its offerings.

Social Perception

provider of durable, commercial-grade lighting solutions at a reasonable price point

Copy Examples

• •Upgrade your workshop with Lumen Right LED: Bright, durable lighting that’s built to last. Easy to install, even easier on your energy bill. See the difference quality light makes.
• •Tired of dim, unreliable garage lights? Lumen Right LED offers commercial-grade brilliance without the commercial-grade price. Backed by a 10-year warranty – light up your space with confidence.
• •Choosing the right LED lighting shouldn't be complicated. Our experts at Lumen Right LED are here to help you find the perfect, long-lasting solution for your shop, barn, or any workspace. Quality light, direct to you.
• •Don't let poor lighting dim your passion. Lumen Right LED delivers the high-performance illumination you need for any project. Experience easy selection, fast shipping, and lasting quality.
• •From hobby shops to agricultural buildings, get the right light for the job with Lumen Right LED. We cut out the middleman to bring you professional-grade, dependable lighting that’s easy to install and maintain for years to come.