Brand Tone

Aspirational & Empowering, Stylish & Modern, Approachable & Relatable, Energetic & Positive

Brand Values

• •Style & Aesthetics
• •Comfort & Functionality
• •Versatility
• •Quality
• •Empowerment (of women)

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., empowering, stylish, approachable), preferred vocabulary, and a "do's and don'ts" list for writers.
• •Know Your Audience: Understand the language, aspirations, and communication style of your target demographic (active women in Mexico). Tailor copy to resonate with their values and lifestyle.
• •Use "You-focused" Language: Address the customer directly, highlighting benefits and solutions that speak to their needs and desires (e.g., "You'll feel confident and comfortable...").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any other customer touchpoints is aligned.
• •Storytelling with Purpose: Go beyond just describing products; weave in narratives that evoke the desired emotions and connect with the lifestyle your brand represents. Focus on how Lume Active empowers women to live their best, active lives.

Social Perception

Instagram Engagement: The @lumeactivemx Instagram account shows user engagement through likes and comments on posts. The content is well-produced and aligns with current fitness and lifestyle aesthetics. Market Focus: The ".mx" handle and Spanish language content clearly target the Mexican market. Limited Wider Online Discussion: Beyond their direct social media and website, there isn't extensive unsolicited public discussion or a large volume of independent reviews readily available in the search results. This suggests that while they have a targeted presence, broader brand awareness and public discourse may still be developing.

Copy Examples

• •Headline: Beyond the Gym: Style That Moves With You. Body: Lume Active isn't just about performance; it's about living actively and looking effortlessly chic. Discover pieces that take you from your morning workout to your evening unwind, seamlessly.
• •Instagram Caption: Power through your day, your way. ✨ Our latest collection is designed for comfort that empowers and style that inspires. #LumeActive #ActiveLifestyle #MoveInStyle
• •Product Description Snippet: Feel the freedom in our SculptFlex Leggings. Crafted for a second-skin fit and ultimate flexibility, they’re your perfect partner for every stretch, run, and moment in between. Minimalist design, maximum impact.
• •Email Subject Line: Unlock Your Active Elegance with Lume. Preview Text: Discover activewear that blends sophisticated style with everyday comfort.
• •Website Banner: Lume Active: Where Performance Meets Everyday Style. Elevate your active wardrobe.