Brand Tone

Community-Focused, Celebratory, and Family-Friendly

Brand Values

• •Community Spirit
• •Tradition and Heritage
• •Family Fun and Inclusivity
• •Volunteerism and Participation

Best Practices

• •Always Emphasize "Community" and "Family": These are the core pillars of the brand. Every piece of copy, from a simple tweet to a website update, should reflect the spirit of togetherness and all-ages fun.
• •Use an Enthusiastic and Positive Tone: Employ vibrant, positive, and celebratory language. Use exclamation points and emojis where appropriate (especially on social media) to convey genuine excitement.
• •Encourage Engagement and User-Generated Content: Actively ask for community participation. Run contests, ask questions, and encourage attendees to use the #LumbyDays hashtag. Sharing their photos and comments reinforces the message that the festival belongs to everyone.
• •Acknowledge and Celebrate Volunteers and Sponsors: Regularly and publicly thank the people and organizations that make the event possible. This aligns with the core value of volunteerism and strengthens community relationships.
• •Keep Information Clear and Accessible: While the tone is fun, the communication of practical details (schedules, locations, parking) should be simple, clear, and easy to find on the website and social media to ensure a smooth and enjoyable experience for all attendees.

Social Perception

Lumby Days is overwhelmingly perceived as a beloved and vital annual tradition in the North Okanagan region. It is seen as a significant driver of community cohesion and local pride.

Copy Examples

• •The countdown is ON! 🌟 Only 30 days until we all come together for the best weekend of the year. From the roar of the parade to the lights of the midway, what are you most excited for at Lumby Days 2025? Share your favourite memory in the comments below! #LumbyDays #CommunitySpirit #FamilyFun
• •Lumby Days is powered by people like you! This year, we're "Celebrating Our Volunteers," and we need your help to make it the best festival yet. From helping with the parade to greeting guests, there's a role for everyone. Sign up today and be a part of the tradition! #LumbyVolunteers #LocalPride
• •All the fun, for everyone! Lumby Days is proud to be a FREE admission event for the whole family. Pack your lawn chairs, bring the kids, and get ready for a weekend packed with live music, thrilling shows, and community spirit. It's our tradition, and you're all invited. #LumbyDays2025 #OkanaganEvents
• •What a crowd! ✨ The energy at Oval Park is electric! From the incredible West Coast Lumberjack Show to the amazing tunes on the main stage, our community knows how to celebrate. Thanks for being here! Don't forget to tag us in your photos! #LumbyDaysLive #MakingMemories
• •That's a wrap on another incredible Lumby Days! A huge thank you to our amazing sponsors, dedicated volunteers, and every single person who came out to celebrate with us. You are the heart of this festival. We're already counting down to next year! #ThankYouLumby #CommunityLove