Brand Tone

Warm and Friendly, Personal and Handcrafted, Inspirational and Uplifting, Customer-Focused

Brand Values

• •Family
• •Handmade Quality & Craftsmanship
• •Customer Satisfaction
• •Made in the USA
• •Personalization and Uniqueness
• •Community Support
• •Whimsy and Good Vibes

Best Practices

• •Embrace "Family" and "Handmade": Consistently weave in the narrative of being a family-owned business that creates handcrafted items. This builds trust and a personal connection.
• •Use Warm, Inviting, and Slightly Casual Language: Avoid overly formal or corporate speak. Keep the tone friendly, as if speaking to a friend or neighbor.
• •Focus on Emotion and Storytelling: Highlight how the products make people *feel* (e.g., joy, comfort, love) and how they help tell a customer's unique story or celebrate important moments.
• •Show Gratitude and Customer Appreciation: Regularly thank customers for their support and encourage them to share their experiences. This reinforces the community aspect.
• •Maintain a Positive and Uplifting Voice: Even when addressing potential issues, maintain a helpful and optimistic tone, reflecting the inspirational nature of many of their products.

Social Perception

Positive Overall, Appreciation for Customization, Fast Shipping, Responsive Customer Service (generally), Seen as a Go-To for Personalized Decor and Gifts

Copy Examples

• •Headline: Handcrafted Happiness for Your Home. Body: From our family to yours, discover beautifully made wood signs that tell your story. Each piece is crafted with love, right here in the USA.
• •Social Media Post: Make your space uniquely yours! ✨ Whether it's a favorite quote, a family name, or a special date, we love bringing your visions to life on our handcrafted signs. What will yours say? #MulberryMarketDesigns #PersonalizedDecor #HomeSweetHome
• •Product Description Snippet: Add a touch of warmth and whimsy to your kitchen with our 'Gather' sign. Lovingly handcrafted and designed to bring smiles, it's the perfect reminder of what truly matters.
• •Email Subject Line: A Little Piece of Our Farm, For Your Home 🏡 Body Intro: Welcome to the Mulberry Market family! We're so glad you're here. Discover unique, handcrafted signs designed to bring joy and personality to your living spaces...
• •Promotional Copy: Looking for the perfect heartfelt gift? Our personalized wood signs are crafted with care and made to be cherished. Create a one-of-a-kind present that speaks from the heart.