Brand Tone

Authentic, Passionate, and Community-centric

Brand Values

• •Family & Tradition
• •Authenticity & Quality
• •Community & Connection
• •Passion & Perseverance
• •Simplicity

Best Practices

• •Always connect the copy back to the core narrative of family, passion, and the grandfather's BBQ. This story is your most unique and powerful asset.
• •Employ inclusive and inviting words. Use phrases like "bring people together," "share with us," and "join our journey." Actively encourage and feature user-generated content to reinforce the sense of community.
• •Consistently mention "all-natural," "preservative-free," and "high-quality ingredients." This builds trust and appeals to health-conscious consumers.
• •Use active language and enthusiastic phrasing. Words like "bold," "unforgettable," "amazing," and the slogan "Cookin' Up Good Times!" reflect the founders' energy.
• •Especially when referencing the "Dragons' Den" success, maintain a tone of gratitude. Acknowledge the support of family, friends, and the community, which makes the brand more relatable and down-to-earth.

Social Perception

The public and customer perception of Lumberjaxefood is overwhelmingly positive. The founders are seen as relatable, hardworking, and genuine, inspiring significant public support. Products are praised for high quality, bold, unforgettable flavors, and natural ingredients. The brand is perceived as honest, trustworthy, and customer-focused, building a loyal following through direct interaction and their 'Dragons' Den' success.

Copy Examples

• •It all started with the smoky aroma from a brick-built BBQ and the joy of sharing a meal. We bottled that feeling. Our all-natural seasonings and sauces are made to help you start "Cookin' Up Good Times."
• •We walked into the Den with a dream and our family's recipes. We walked out with a deal that brings our bold, American-inspired flavors to you. Taste the passion in every bottle.
• •We believe great food comes from great ingredients. That's why we skip the artificial stuff and pack our products with all-natural herbs and spices. Simple, honest, and wildly flavorful.
• •Remember those long summer evenings around the BBQ? We do. Lumberjaxefood is on a mission to bring that warmth and connection back to the dining table. Let's make some new memories together.
• •What started in our home kitchen is now firing up grills across the country. From food festivals to your local farm shop, we're bringing people together through the joy of food. Grab a bottle and join us.