Brand Tone

helpful, knowledgeable, community-oriented, and reliable

Brand Values

• •Customer Support & Service: Lumber Barn values providing customers with the necessary products, services, and expertise to complete their projects, whether they are professionals or DIYers.
• •Community Engagement: The company actively invests in and supports its local community.
• •Quality & Expertise: They aim to provide quality materials and expert advice, positioning themselves as a knowledgeable resource.
• •Dependability & Trustworthiness: Being a long-established local business with a good reputation (evidenced by BBB rating and continued operation) underscores a commitment to being a reliable partner for their customers.
• •Comprehensive Solutions: Offering a wide array of products and services, from basic hardware to specialized design and repair, shows a value for being a one-stop shop.

Best Practices

• •Focus on Solutions, Not Just Products: Frame copy around how Lumber Barn helps customers achieve their project goals, emphasizing support and problem-solving.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless specifically addressing professionals. Ensure the language is welcoming to DIYers of all skill levels.
• •Highlight Local Connection: Regularly mention Bradford and refer to local landmarks, events, or community aspects to reinforce their commitment to the area.
• •Showcase Expertise Authentically: Share practical tips, project advice, and product knowledge in a straightforward, helpful manner, similar to how an experienced staff member would assist in-store.
• •Maintain a Positive and Encouraging Voice: Projects can be challenging; the copy should inspire confidence and position Lumber Barn as a supportive partner throughout the process.

Social Perception

A dependable and well-stocked local resource for building materials, hardware, and related services.

Copy Examples

• •Headline: Building a Deck This Spring? Let's Get It Done Right. Body: From choosing the best lumber to the right fasteners, our experts at Lumber Barn are here to guide you. Stop by our Bradford store – we’ve got the materials and the know-how you need.
• •Headline: Your Community Project Starts Here. Body: At Lumber Barn, we’re proud to support Bradford’s local heroes. Planning a community build or a little league upgrade? Talk to us about your material needs. We’re invested in seeing our town thrive!
• •Headline: Pro Tip from Lumber Barn: Don't Let an Old Tool Slow You Down! Body: Our latest blog post covers essential spring toolbox upgrades for contractors. Plus, bring in your STIHL equipment for a tune-up!
• •Headline: From Foundation to Finish – We Speak Your Language. Body: Whether it’s a kitchen remodel or a new build, Lumber Barn offers quality materials and expert advice. Get a quote today and see why Bradford builders and homeowners trust us.
• •Headline: More Than Just Lumber. We're Your Project Partner. Body: Need custom paint matched, keys cut, or advice on the best insulation? Lumber Barn in Bradford is your one-stop shop for all things home improvement. Friendly faces and expert service, guaranteed.